Ensure achievement of primary and secondary targets, visibility and distribution expansion within the territory to achieve the business objectives.
Implement secondary schemes in the DMT/IMT Stores
Secondary tracking
Product detailing to retailers
Identify outlets based on off take performance.
Brand and SKU availability in DMT /IMT Stores
Merchandising of our products by self and through v-DECs
Implement merchandising offers provided by company
Implement activities, and Key accounts activities; Implement Launch plan for current products; Focus on Key brands
Achieving targets of sales growth activities
Successful implementation of launch plan
Organize and plan the market working for self and DS
Reduce v-DECs attrition
Improve market activities implementation
Furnish reports related to market workings and sales
Competitor’s activity in the Hyper and CNC Stores
Competitor pricing monitor reports




Activity reports (like Demo Sampling Drives, Visibility drive, etc)
Submit reports as and when asked / planned
Timely submission of reports
Authentic market info. MAJOR CHALLENGES - Products are in premium segment hence pricing is an issue vis-à-vis local competitors
Sourcing of Distribution Salesman and handling v-DECs attrition
Delayed invoicing at Depot resulting in loss of sale due to stocks related, Cfa infrastructure related, invoicing process related, or dispatch related issues SKILLS AND KNOWLEDGE & Relevant and total years of Experience - Graduation
10 + 2 with positive experience
Min. 6 months for Sales Trainee level
Min 3 years for Up-to-date Sales officer
FMCG or related industries

📌 Modern Trade Sales Officer Chennai
🏢 Sundrop Brands
📍 Chennai