Role & responsibilities

Market Research & Strategy Development
Conduct detailed market research to identify customer needs, emerging trends, and competitor activities in the Market.
Analyse market potential across regions and Develop marketing strategies and annual plans aligned with company goals (sales growth, brand visibility, and market share).

Branding & Promotion
Build and strengthen the brand identity of the company and its product range in the market.
Plan and execute Fab Meets, Mini Fab Meets, and Chai Pe Charcha sessions.
Collaborate with external agencies to develop marketing materials such as brochures, leaflets, creatives for online and offline advertisements, technical datasheets, product catalogues, and dealer merchandise.
Maintain an active online and social media presence to enhance brand recall among dealers, fabricators, and end users.
Oversee the operations of the Fab App and coordinate any required updates or developments.
Manage website maintenance and development activities.
Verify and monitor bulk Whats App messages sent for marketing and communication purposes.

Sales Support & Lead Generation
Support the sales team with pricing strategies, promotional offers,



and customer presentations.
Develop and execute attractive schemes to increase sales.

Customer Relationship Management
Build and maintain solid relationships with key clients by frequent market visits in all areas.
Verify the customer satisfaction surveys conducted by CSE after every fab meetings and highlight the management regarding any escalations and gather feedback for continuous improvement.
Ensure timely resolution of customer queries in coordination with sales and production teams.

Budgeting & Reporting
Prepare and manage the marketing budget for advertising, events, and promotions.
Monitor monthly marketing performance and prepare reports on leads, sales support, and brand activities.
Present MIS reports and competitor analysis to management for strategic decision-making.
Compliance & Documentation
Ensure that all marketing communications comply with industry standards, BIS specifications, and branding guidelines.
Maintain records of campaigns, tenders, and key customer interactions.
Verify the TADA report of the sales team from SNR application.

📌 Marketing Manager Krishnagiri
🏢 Inframat Alloys
📍 Krishnagiri