03 Aug
|
EvidenceHire
|
Kolkata
03 Aug
EvidenceHire
Kolkata
Company Description EvidenceHire is an AI-driven hiring platform that makes recruiting decisions fully auditable and evidence-backed. The platform addresses the gap between curated resumes or profiles and the need to verify candidate claims at scale. It ingests signals from sources such as GitHub, portfolios, Upwork, and publications to build a comprehensive picture of each candidate.
EvidenceHire then generates ranked, role-specific fit reports, where every claimed skill is corroborated with verbatim excerpts and linked directly to its source. This approach helps hiring teams make more accurate, transparent, and data-driven decisions.
Role Description The Marketing Manager will lead the development and execution of marketing strategies to drive awareness, adoption, and growth for EvidenceHire. In this full time remote role, the Marketing Manager will plan and run campaigns across digital channels, manage content and messaging, and oversee brand positioning. Key day-to-day responsibilities include analyzing market trends, defining target segments, coordinating with product and sales teams, and optimizing marketing funnels.
The Marketing
Manager will also track performance metrics,
manage marketing budgets, and identify opportunities to improve customer engagement and retention.
Qualifications
Demonstrated experience in marketing strategy, campaign planning, and go-to-market execution for B2B SaaS or technology products.
Skills in digital marketing, including performance marketing, marketing automation, and analytics tools to measure and optimize channel performance.
Ability to develop explicit positioning and messaging, collaborate on content creation, and support brand-building initiatives.
Solid analytical and problem-solving skills, with experience using data to inform decisions and refine marketing tactics.
Excellent written and verbal communication skills, with the ability to convey complex concepts simply and persuasively.
Experience working remotely and cross-functionally with product, sales, and customer success teams.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Background in HR tech, AI-driven products, or recruiting solutions is a plus.
📌 Marketing Manager Kolkata
🏢 EvidenceHire
📍 Kolkata