Roles and Responsibilities :
Manage both online and offline marketing activities including branch-level promotions, dealer branding, events

and activation campaigns.
Coordinate with Product Teams for the development of marketing collaterals, including brochures, flyers,

standees, banners, digital creatives, sales toolkits, and campaign materials.
Manage end-to-end execution of branding activities across branches and partner locations, ensuring timely deployment and brand consistency.
Coordinate with internal stakeholders and external agencies/vendors for the execution of offline and digital marketing initiatives.
Conceptualise, develop, and execute WhatsApp marketing campaigns to drive customer engagement and lead generation.
Plan, manage,



and optimise digital marketing campaigns across platforms to generate qualified leads for UCV,

Two-Wheeler, and Three-Wheeler segments.
Monitor campaign performance, track KPIs, and ensure lead quality and conversion efficiency.
Oversee website content updates, landing page optimisation, and coordinate with agency partners for enhancements.
Monitor and improve Google ratings and online reputation through structured review management initiatives.
Ensure adherence to brand guidelines across all marketing communication materials

📌 Marketing Specialist Chennai
🏢 Hinduja Leyland Finance
📍 Chennai