: Area Sales Manager Location : South Delhi/Gurgaon Role Purpose To drive sales of Gresbond products (tile adhesives, grouts, cleaners) through dealer networks, influencers (masons/contractors), and direct market engagement, ensuring strong brand visibility and business growth.
Key Responsibilities 1. Sales & Business Development - Achieve monthly and quarterly sales targets in assigned territory.
Drive secondary sales through retailers, dealers, and distributors.
Identify new business opportunities in construction sites, retail counters, and local markets.
Promote the complete range of tile adhesives, grouts, and related products.
Dealer & Retail Network Management - Develop and maintain relationships with dealers, retailers, and channel partners.
Ensure product availability and visibility at retail counters.
Expand dealer network and appoint current retailers in the territory.
Support dealers with schemes, promotions, and merchandising. 3.
Influencer Engagement
Build strong relationships with
Masons
Contractors
Tile installers
Builders & small developers
Conduct mason meets, site visits, and product demonstrations
Promote loyalty programs and incentives (for contractors/masons) 4.
Product
Promotion & Technical Selling - Educate customers and influencers on:
Product application.
Perks over traditional cement fixing.
Correct usage techniques.
Conduct in office demos and training sessions.
Resolve basic product/application queries. 5.
Market
Intelligence - Track competitor activity, pricing, and schemes.
Provide feedback on market trends and customer preferences.
Identify gaps and opportunities in the territory.
Reporting & Coordination - Maintain daily sales reports, visit reports, and pipeline data.
Coordinate with supply chain/logistics for timely deliveries.
Work closely with marketing team for campaigns and promotions.
Key Skills Required - Strong retail & channel sales experience
Good communication and negotiation skills
Relationship-building with dealers and influencers Qualification & Experience - MBA - Preferred
2–6 years of experience in: Tile Adhesive