Core Responsibilities

CRM Analytics & Measurement
Design and execute patient journey analyses, HCP segmentation models, and performance deep-dives using CRM data.
Build strategic performance scorecards, engagement velocity metrics, and activity-based KPIs to track CRM campaign effectiveness.
Measure personalized customer experiences across HCP, consumer, and medical affairs channels to optimize marketing strategies.

Data Engineering & Pipeline Development
Ingest, engineer, and analyze large longitudinal datasets including claims, EMR, and CRM interaction logs.
Build and productionize productive data pipelines using PySpark, SQL, and platforms like Databricks or Snowflake.
Ensure data quality checks, governance, and reproducibility for auditable analyses.

Insight Generation & Storytelling
Translate complex CRM and commercial data into explicit, actionable insights that inform brand strategy and resource allocation.
Create concise narratives and visuals in Power BI, Tableau, or similar tools to communicate implications and next-best actions.




Partner with cross-functional teams to align on hypotheses and drive adoption of insights in planning and field execution.

Required Skills & Experience

Education

Bachelor's in Statistics, Data Science, Engineering, or related quantitative field; Master's/MBA preferred

Experience46 years in pharma commercial analytics or healthcare analytics with independent ownership of deliverablesTechnical SkillsSQL (required), Python/R, PySpark; advanced Excel; Tableau/Power BI; CRM platforms (Salesforce, Veeva)Domain KnowledgeUS/EU pharma commercial datasets (claims, EMR, specialty pharmacy, sales); omnichannel marketing measurement; HCP segmentation

Soft SkillsStrong communication to influence senior decision-makers; ability to work in agile settings; stakeholder engagement

Typical Tools & Platforms
CRM Platforms: Salesforce Marketing Cloud, Salesforce CRM, Veeva CRM
Data Platforms: Databricks, Snowflake, Delta Lake
Analytics & Visualization: Tableau, Power BI, MicroStrategy, QlikView
Programming: SQL, Python, R, PySpark, SAS

📌 Pharma Crm Analytics Hyderabad
🏢 CHRYSELYS
📍 Hyderabad