Awrange is looking for a highly analytical and results-driven Performance Marketing Specialist / Ads Manager to manage and optimize digital ad campaigns across Google, Meta, and other key platforms. The ideal candidate will have a solid command of paid media strategy, campaign execution, and performance analysis to drive leads, conversions, and ROI for projects in healthcare, training, and social impact domains.
Plan, launch, and optimize high-performing ad campaigns across platforms including Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram)
Create and manage paid media funnels aligned with business goals and target audiences
Perform A/B testing, audience segmentation, and bidding strategy optimization
Monitor daily campaign performance, troubleshoot delivery issues, and adjust strategies based on real-time results
Collaborate with creative, content, and strategy teams to ensure ad creatives and messaging align with campaign objectives
Track KPIs including CTR, CPC, ROAS, CPL, and overall conversion performance
Prepare weekly and monthly reports highlighting campaign performance and key insights
Stay updated with the latest ad platform updates, industry trends, and performance marketing best practices

Key Responsibilities for Paid Ads Specialist Job in Pune





Required Skills & Qualifications:
1–3 years of experience managing paid media campaigns across Google Ads and Meta Ads
Proficient in Google Ads Manager, Meta Business Suite, Google Analytics (preferably GA4), and conversion tracking setup
Solid understanding of audience targeting, funnel strategy, and campaign optimization
Experience in managing budgets, scaling campaigns, and maximizing ROI
Familiarity with landing page optimization, pixel implementation, and remarketing strategy
Solid analytical mindset with the ability to draw insights and present data effectively
Experience with lead generation campaigns, particularly in healthcare, training, or social outreach domains (preferred)
Excellent communication, teamwork, and time management skills

Industries:
E-Commerce Shopping Ads
Digital Marketing & Paid Advertising
Healthcare & Education Promotion
Strategy & Lead Generation
Social Campaigns & Outreach

Do you love driving results through data, targeting, and creative ad strategy? Join us to work on campaigns that create impact and deliver measurable success.

Opening – Paid Ads Specialist Job in Pune

Location – Baner, Pune (Onsite)

Job Type: Full Time

Job Location: Pune

📌 Performance Marketer – Paid Ads Specialist Pune
🏢 Awrange Digital Solutions
📍 Pune