We are looking for a senior, hands-on performance marketing skilled to own and scale all paid marketing campaigns across group businesses, Retail, HNI and UHNI. This role requires strong expertise in advanced tracking, attribution, and performance optimization.
Own and manage all paid campaigns across the group, including Search, Meta, UAC, and other performance channels.
Drive high-quality lead generation and user acquisition with explicit ROI ownership across multiple business lines.
Implement and manage Meta CAPI, Google Enhanced Conversions, offline conversion tracking, and event mapping with CRM/MMP.
Define and optimize advanced bidding and scaling strategies (value-based bidding, audience layering, funnel-based optimization).
Ensure accurate attribution, lead quality tracking, and feedback loops between marketing, CRM, and sales teams.
Identify trends and opportunities to improve scale, efficiency, and performance across businesses.
Build performance dashboards, reports,



and presentations for senior stakeholders.
Maintain compliance, best practices, and consistency across all paid marketing initiatives.

What Were Looking For
Strong hands-on experience managing paid media at scale
Proven expertise in advanced tracking setup: GTM, Meta CAPI, Enhanced Conversions, offline events, CRM integration
Deep understanding of performance metrics, attribution models, and lead quality optimization.
Comfortable working with CRM, CDP, MMP, analytics tools
Clear communicator with robust stakeholder and presentation skills.
Execution-first mindset with ownership and accountability.

Qualifications:
7- 10 years of experience in performance marketing or related experience
BFSI / Fintech experience preferred
Graduate / MBA can apply.

📌 Performance Marketing Manager Mumbai
🏢 ANANDRATHI
📍 Mumbai