Drive revenue growth of focused instruments portfolio in Delhi NCR through a demo-driven, institution-focused sales strategy, ensuring complete ownership of instrument business in the territory and alignment with company-defined priority products.
Key Responsibilities
Sales Target Achievement Deliver monthly & annual sales targets for focused instruments.
Product Focus Drive sales of incubators, shaker-incubators, centrifuges, plug & play instruments, and other priority SKUs.
Demo & Installation – Conduct product demonstrations and installations, ensuring customer product understanding.
Pipeline Development – Build pipeline via regular visits to research labs, pharma companies, and academic institutes.
Conversion Selling – Focus on conversion-driven selling rather than broad portfolio pitching.
Sales Cycle Management – Own complete cycle: lead generation demo negotiation closure.
Tender Participation – Actively participate in GeM and institutional tenders with compliance and timely submission.
Internal Coordination – Work with pricing, delivery, and installation teams for smooth execution.
Reporting & Forecasting – Maintain accurate funnel, reporting, and forecasting.
Key Requirements
Technical Knowledge – Robust hands-on understanding of bench-top lab instruments.
Demo Selling Experience – Proven track record in demo-based selling and service support.
Communication Skills – Solid verbal, written, and presentation skills.
Target Orientation – Highly execution-focused and target-driven.
Preferred Profile
Relevant Product Experience – Prior experience with shakers, centrifuges, incubators, and small equipment.
Network in Delhi NCR – Existing connections in research labs, pharma, and academic institutions.
Independent Demo Capability – Ability to manage demos and basic troubleshooting independently.