Job Summary

We are looking for a creative and results-driven Social Media Manager to lead our brand's online presence. The ideal candidate will develop and execute social media strategies, create engaging content, manage social media platforms, and build a robust online community to enhance brand awareness and generate quality leads.

Key Responsibilities
Develop and execute social media strategies aligned with business and marketing goals.
Plan and maintain a monthly content calendar across all social media platforms.
Create engaging, creative, and brand-consistent content (posts, reels, stories, videos, and campaigns).
Manage day-to-day activities across Facebook, Instagram, LinkedIn, YouTube, X, and other relevant platforms.
Build and engage with the online community by responding to comments, messages, and customer queries.
Coordinate with the design, marketing, and sales teams to execute campaigns.
Monitor social media trends,



competitor activities, and audience insights.
Track campaign performance and prepare weekly/monthly analytics reports.
Plan and execute paid social media campaigns to increase reach, engagement, and lead generation.
Ensure all content maintains brand consistency and follows company guidelines.

Required Skills
Robust knowledge of Facebook, Instagram, LinkedIn, YouTube, and other social media platforms.
Experience in content planning, copywriting, and community management.
Proficiency in social media scheduling and analytics tools.
Basic understanding of Meta Ads and digital marketing.
Excellent communication, creativity, and storytelling skills.
Knowledge of Canva, Adobe Creative Suite, or similar creative tools is an added advantage.

📌 Social Media Manager Chennai
🏢 GT Group of Institutions
📍 Chennai