About the Role

We are looking for a results-driven SEO Executive to improve our organic search visibility, drive qualified traffic, and support overall digital marketing goals. The ideal candidate has hands-on experience with on-page, off-page, technical, and local SEO / listing management, and is comfortable working with data to make informed decisions

Key Responsibilities
Conduct keyword research and competitor analysis to identify growth opportunities
Optimize website content, meta tags, headers, and internal linking structure
Perform technical SEO audits (site speed, crawlability, indexing, mobile-friendliness)
Build and execute link-building strategies to improve domain authority
Create, submit, and manage business listings on Google Business Profile, Bing Places, Justdial, Sulekha, IndiaMART, and other relevant directories
Optimize product listings (titles, descriptions, tags, images, categories) on the Shopify store for on-page SEO and conversions
Ensure NAP (Name, Address, Phone) consistency across all listings and citation sources
Monitor and respond to reviews on business listing platforms to improve local reputation and ranking
Monitor, track, and report on website analytics using Google Analytics, Search Console, and SEO tools (SEMrush, Ahrefs, Moz, etc.)




Collaborate with content writers to ensure SEO best practices are followed
Work with developers to implement technical SEO recommendations
Stay updated with Google algorithm changes and industry trends
Prepare monthly performance reports with actionable insights

Required Skills & Qualifications
Bachelor's degree in Marketing, Communications, or related field
13 years of proven experience in SEO/digital marketing
Solid understanding of search engine algorithms and ranking factors
Hands-on experience with SEO tools: Google Analytics, Search Console, SEMrush/Ahrefs, Screaming Frog
Experience with business listing / citation management and local SEO directories
Shopify experience is a MUST hands-on with product listings, collections, and store SEO
Basic knowledge of HTML/CSS and CMS platforms (WordPress, etc.)
Robust analytical and problem-solving skills
Excellent written and verbal communication skills
Ability to work independently and manage multiple projects

Positive to Have
Experience with schema markup and structured data
Knowledge of Google Ads / paid search (SEM)
Familiarity with content marketing strategies
Certification in Google Analytics / SEO (e.g., HubSpot, SEMrush Academy)

📌 Seo Executive Gurugram
🏢 iBaby
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