Talasha has been mandated to hire a Senior Manager- Branding & Communications for a series B Funded startup that is the number one in the educational toys & games category. This is an impactful role that will lead the creative & content strategy for the brand across all its digital assets and work towards consistent brand storytelling across all touchpoints

Responsibilities -
Lead the creation of high-impact brand assets—from statics, videos to community-led social stories—that capture the real essence of the brand
Build and run the end-to-end content engine: ideation, research, production, approvals, distribution, and measurement
Create a content calendar mapped to GTM priorities, buyer pain points, and category movements
Establish repeatable systems for quality, speed, and consistency (briefs, templates, review loops)
Define content strategy for current & existing products, including features, value proposition & positioning. Script, shoot, and edit engaging content that would resonate with the community
Lead the creative,



media and production teams to oversee creative development across channels (digital, OOH, social, etc.)
Undertake extensive and continuous market research & study of consumer insights & base the content strategy on that. Stay abreast of industry trends, consumer insights, and market dynamics to create an appealing & authentic brand identity
Understand how art direction, copywriting, design and conceptual ideas can be used to tell a story on behalf of a brand and within a product
Ideate original creative work that advances brand strategy and engages target audiences

Positive to Have-
5+ years of experience in leading the content & creative strategy for D2C brands
Excellent brand communication & storytelling skills
Experience leading creative teams and ideating brand assets
Creative thinker with an analytical mindset

CTC - Rs.20-25LPA (Basis last drawn) Location - Mumbai, Dadar

📌 Senior Manager Branding & Communication Mumbai (India)
🏢 Talasha
📍 India