03 Aug
|
Resonance Kommerce
|
Indiranagar
03 Aug
Resonance Kommerce
Indiranagar
About the Role
We're looking for a social-first thinker to help keep our fashion brands' social channels active, culturally tuned-in, and engaging. You'll work at the intersection of global brand storytelling and local relevance — figuring out how city-level activations, store openings, and trending conversations can be woven into content for internationally recognized labels, without diluting their brand voice.
What You'll Do
Content & Narrative
Help build a weekly content narrative/calendar that balances global brand guidelines with local, relatable storytelling
Spot local trends, memes, and cultural moments and pitch how they can tie into ongoing brand campaigns or store activations
Content Creation
Write copy and design creatives (using available brand collateral, templates, and assets) for Instagram
Repurpose photoshoot/campaign assets into social-first formats (Reels, carousels, Stories)
Publishing & Community Management
Draft and manage weekly publishing calendar and ensuring timely posting across channels
Monitor comments and DMs, responding or flagging in brand tone; track engagement and flag anything needing escalation
Reporting
Track basic engagement metrics (reach, engagement rate, follower growth) and share weekly updates and monthly summaries with learnings
What We're Looking For
Solid grasp of social media platforms, formats, and current trends (especially Instagram)
A good eye for design and comfort with tools like Canva/Figma/Adobe (basic editing is enough — you don't need to be a designer)
Sharp understanding on-brand copywriting instincts
Genuine interest in fashion, pop culture, and what's trending locally
Organized and comfortable owning a weekly publishing calendar independently
Prior social media internship/project experience (personal or brand pages) is a plus
What You'll Gain
Hands-on experience running social for three distinct global fashion brands in one internship
Exposure to how global brand codes get adapted for local markets
Direct mentorship from the marketing team on content strategy, CRM, and activations
Pay: ₹15,000.00 - ₹50,000.00 per month
Perks
Versatile schedule
Paid time off
Provident Fund
Work Location: In person
📌 Social Media & Digital Marketing Executive Indiranagar
🏢 Resonance Kommerce
📍 Indiranagar