Window and GTM Roll-outs
Work with design and product teams to understand and translate the GTMs/Campaigns/Stories of the season for the stores. Also, be part of the buy to select key styles for the mannequin styling and wall display.
Design the seasonal windows and develop the prototype. Thereafter roll-out the docket.
Design and rollout of in-store communications for the season.
Design and develop negative areas for the stores. Keep upgrading the same every year.
Styling guide to be made for each and every GTM roll-out.
Keep the updated photo repository of all executions.
Merchandise Presentations and Manuals.
Conduct the Seasonal Model Store set-up and Trainings.
Create MPMs (Merchandise Presentation Manuals)
for the seasonal collection and stories in line with the season buy.
Create the seasonal wall elevations depending on the business needs and the density norms.
Develop POSMs for the season manuals.
Create capsule guidelines for every micro GTM stories.
Keep the updated photo repository of all implementations.
Yearly upgrade of training guides and mannequin manual.
Research – online and market
Keep self updated on current materials and technologies in VM through online research and market visits.
Keep self updated in fashion and trends through social media, online research and market visits.
Visit yearly fairs to gain knowledge of current materials and techniques + hone skills of design.
📌 Vm Executive Vh Iw Karnataka
🏢 Aditya Birla Group
📍 Karnataka
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