Responsible for delivering volume goals, timely receivables collection by ensuring demand generation & fulfillment process execution:
Season wise Crop Wise Volume delivery
Current product (RC1-RC3) launches & volume scale up as per mandate
Ensure timely collection of receivables
Market Promotions & Travel Spend Budget adherence
Ensure 3R & 3I program execution
Activity calendarisation & execution
Pravakta selection, appointment, evaluation as per SOP & realignment as per focus village
Robust execution of product & campaign communication with designated proper tools utilization
Parivaar member selection, enrollment, business planning & engagement
Execute Retail engagement activities for improving- Retail penetration, depth & counter share
Need based distributor selection & appointment recommendation for improving channel strength
Execute product testing, Pravakta sampling targets as per mandate
Adherence with given Sales Return target
Temp manpower screening, identification, training,
supervising for effective demand generation
Data/ information generation for Block analysis/Resource planning
Ensure utilization ICT tools for tracking and reporting through temp resources
Adherence to defined company values & policies
Experience and Education:
Graduate/Postgraduate in Agriculture or related field.
5–7 years of experience in agri-input sales, preferably in seeds.
Robust network and familiarity with the assigned territory.
Excellent communication, negotiation, and sales planning skills.
Willingness to travel extensively in rural/agricultural regions.
Preferred Skills:
Deep understanding of seed varieties and agronomic practices.
Experience in organizing and leading field-level marketing initiatives.
Ability to analyze sales data and adapt strategies accordingly.