03 Aug
|
Lennox International
|
Chennai
03 Aug
Lennox International
Chennai
Company Profile
Lennox (NYSE: LII) Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering cutting-edge, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member’s contributions and offers a supportive workplace for career development. Come, stay, and grow with us.
Job Description
Website Management & Optimization
Own and manage the business unit’s websites as a core digital channel supporting brand and lead generation goals.
Perform CMS updates, landing page creation, and content publishing to ensure accuracy and consistency.
Optimize site structure, UX, SEO, and conversion paths to improve engagement and performance.
Monitor website analytics and drive continuous improvements based on insights and KPIs.
Collaborate with IT and external partners to manage enhancements, integrations, and technical performance.
Marketing Automation & Nurture Programs
Perform Marketing Automation activities on SFMC, leveraging the team’s support when on the following:
Building emails, segments, and journeys
Designing and managing lead nurture programs to guide prospects through the funnel.
Running reports, analyzing journey performance, personalization experiences and implementing improvements.
Lead Generation Strategy, Media Planning & Execution
Develop and execute full-funnel lead generation strategies across organic and paid channels.
Build and maintain integrated media plans aligned to audience segments, campaign goals, and budget allocations.
Execute ad placement across search, social, display, and other relevant platforms.
Collaborate with content, creative, and automation teams to deliver cohesive demand-generation programs.
Monitor funnel and c
📌 Specialist Digital Marketing Chennai
🏢 Lennox International
📍 Chennai