Job Description: This position entails developing and leading the M & T Business Unit’s product positioning, messaging, marketing campaigns, and GTM initiatives.
Requirements
Product Marketing Manager – Mobility and Transportation BU
Experience: 3 - 7 years
We are looking for a self -motivated, energetic Product Marketing Manager to help us grow our business. The ideal applicant will be passionate about all things autonomous and automotive, and will have prior product positioning, GTM, competitive analysis, and creating marketing collateral expertise.
Job description
This position entails developing and leading the M & T Business Unit’s product positioning, messaging, marketing campaigns, and GTM initiatives. This individual will collaborate closely with cross -functional teams to understand our services, solutions, and target markets, and will apply their copywriting and creative skills to create compelling marketing materials.
Role Responsibilities
Establish products / solutions strategy and roadmap for global customers. Drive sales and external partnerships
Understand the competitive landscape—be an expert on our competitors’ positioning
Ability to present our company and articulate our services during First Customer Meetings across the Globe
Support each customer quote to include a business case, deliver commercial proposal by collaborating with architects and managers to map required investments
Develop marketing content that effectively communicates the value our solutions
Collaborate with corporate marketing to be able to lead and run marketing campaigns and train our sales team to effectively convey the same message
Meet with customers and offer technical solutions consistent with the Company capabilities and offerings to address customer needs
Excellent narrative skills – You can effectively translate technical features into compelling value propositions that appeal with customers.
Familiar with marketing automation tools & ROI -track