Greetings from TCS
TCS is hiring fo Pega NBA Designer
Exp: 7+ years
Location: Pan India

Pega Next-Best-Action (NBA) Designer to design, configure, and optimize customer engagement strategies using the Pega Customer Decision Hub (CDH) platform. The role involves developing personalized customer journeys, decision strategies, adaptive models, and real-time interaction management solutions to enhance customer experiences and business outcomes

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Required Skil
lsPega Customer Decision Hub (CD
H)Pega Next-Best-Action Design
erDecision Strategi
esCustomer Engagement Polici
esAdaptive Decisioni
ngPredictive Analyti
csReal-Time Interaction Management (RTI
M)Customer Journey Desi
gnBusiness Rules Configurati
onData Flows and Decision Flo
wsPega Application Developme
ntCase Management Fundamenta

ls
Key Responsibilit
iesDesign and implement Next-Best-Action strategies using Pega Customer Decision Hub (CD




H).Configure customer engagement policies, contact policies, and arbitration rul
es.Develop and maintain decision strategies, actions, treatments, and propositio
ns.Build adaptive models and predictive analytics models for customer targeti
ng.Design omni-channel customer engagement solutions across web, mobile, email, SMS, and call center channe
ls.Collaborate with business stakeholders to define customer engagement requiremen
ts.Configure real-time decisioning and personalization capabiliti
es.Analyze campaign performance and optimize decision strategi
es.Integrate Pega CDH with enterprise systems and external data sourc
es.Support testing, deployment, and production issue resoluti
on.Ensure adherence to Pega best practices and design standar

ds.

📌 Pega Nba Designer Hyderabad
🏢 Tata Consultancy Services
📍 Hyderabad