Role Overview

As the Practice Marketing Lead for Global Technology Practices, you will drive the strategic priority of enabling growth through a market prospect aligned, offerings portfolio led go-to-market (GTM) model. You will help practices sharpen their offerings portfolio, actively shape sales motions, demand creation initiatives, pipeline-build and progression play. You will be optimizing and operationalizing our signature way to market practice offerings — one that is programmatic, governed, sales-aligned, and outcome-driven. You will act as an orchestrator and integrator, working closely with practice leaders, offering owners, partnerships, sales, and account teams to bring coherent, repeatable, and scalable GTM motions to life.

Key Objectives
Operate a practice offerings portfolio led GTM marketing model that complements and strengthens vertical/industry-led plays
Drive clarity and focus on market opportunities, ICPs, and priority segments
Translate practice offering portfolios into clear sales motions and marketing plays that accelerate pipeline and revenue




Enable an integrated, full-funnel marketing approach spanning thought leadership through chance creation and client advocacy
Create governance, cadence, and operational discipline across global practice marketing efforts

What You Will Do
Drive market chance & portfolio clarity
Lead segmentation & ICP refinement
Align to sales motions & plays
Build & refresh offerings portfolio content
Execute integrated GTM programs & campaigns
Shape analyst & market perception
Establish governance & operating cadence.

How You Will Measure Success
Increased pipeline and revenue influence from portfolio-led GTM motions
Strong alignment to sales plays and account plans
Clear, consistent market narratives for priority technology portfolios
Improved focus and repeatability in practice marketing execution
Trusted partnership with practice, sales, and industry leadership

Wha

📌 Practice Marketing Manager Bengaluru
🏢 Virtusa
📍 Bengaluru