Key Responsibilities:
Create, manage, and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display).
Conduct keyword research and competitor analysis.
Monitor campaign performance and optimize bids, budgets, and targeting.
Analyze ACoS, TACoS, ROAS, CTR, and conversion rates.
Generate regular performance reports and provide actionable insights.
Improve product visibility and sales through strategic advertising.
Coordinate with the e-commerce team to achieve sales targets.
Requirements:
1–3 years of experience in Amazon PPC management.
Hands-on experience with Amazon Seller Central.
Solid understanding of Amazon advertising metrics.
Proficiency in Microsoft Excel/Google Sheets.
Valuable analytical and problem-solving skills.
Excellent communication skills.
Preferred Skills:
Experience with Amazon marketplaces.
Knowledge of listing optimization and SEO.
Familiarity with Helium 10, Jungle Scout, or other Amazon tools.