We are seeking a skilled Salesforce Marketing Cloud (SFMC) & Data Cloud Specialist to drive multi-channel customer engagement, lifecycle automation, and data-driven personalization across our FinTech products.

This role requires hands-on expertise in SFMC Journeys, Automations, Email Studio, Mobile Studio, and practical experience working with Salesforce Data Cloud for segmentation, identity resolution, and unified customer insights. You will collaborate closely with Product, Lending, Risk, Analytics, and Growth teams to deliver compliant, timely, and high-impact customer communication throughout the lifecycle.

What we expect you to do:
Campaign Planning & Execution
Execute multi-channel marketing campaigns across Email, SMS, WhatsApp, Push, and In-App channels using Salesforce Marketing Cloud.
Build and optimize lifecycle automation journeys covering onboarding, KYC, activation, usage, cross-sell, repayments, and retention.
Implement personalization using customer attributes, trigger events, and Data Cloud audience segments.
Data Cloud Segmentation & Insights




Create, enrich, and activate audience segments within Salesforce Data Cloud.
Perform identity resolution, deduplication, and customer profile unification.
Sync Data Cloud segments into SFMC for journey activation and targeted communication.
Data Quality, Integrations & Compliance
Validate integrations between SFMC and Data Cloud to ensure data flow accuracy.
Maintain data hygiene and ensure adherence to compliance frameworks such as DPDPA, TRAI, and consent management rules.
Partner with Technology and Data teams to resolve data inconsistencies and integration issues.
Automation, Testing & Optimization
Build and manage automation workflows via Journey Builder and Automation Studio.
Conduct end-to-end QA, rendering tests, and journey validations.
Execute A/B and multivariate tests to improve performance and engagement.
Reporting & Analytics
Deliver regular campaig

📌 Salesforce Marketing Cloud Hyderabad
🏢 TekFriday Processing Solutions
📍 Hyderabad