JOB DESCRIPTION:
MAIN PURPOSE OF ROLE
Responsible for smooth operations/execution in the account and also responsible for customer management, sales growth & market share of for the account.

MAIN RESPONSIBILITIES
Assists the NAC in firming up the Monthly forecasts and number with Internal Customer Marketing & Supply Chain.
Assists the NAC in meeting the monthly / annual sales number and in preparing Review material for the account every week and every meeting with account and internally.
Responsible for Implementation of Strategic Initiatives in JBP Accounts.
Coordinates with the accounts and gets details of store openings, thereby tracking organic growth.
Negotiates Promotions/Activations with buyers of chains.
Coordinates with Internal Team (Marketing, CMM, Supply Chain, Ethical team etc.) for ensuring are on time for promotions, stocks, events, driving offtakes, etc.
Tracks POS data for accounts location wise (Micro marketing opportunities) and scans for opportunities and gets the same across to Customer Marketing for promo planning.




Tracks & provides commentary (both internally & to the customer) on special events like current item launch.
Promotional evaluation, customer point of sale information analysis and tracking of key initiatives in the ACCOUNT.
Utilize P.O.S. shipment data and standard reference material to assist in the preparation of Customer presentations.
Leverage his understanding of the retailers / customers and their ways of working would be critical to drive Customer/Shopper Delight.
Liaise with the buyers/merchandising managers to negotiate promotions to be run in the account nationally/Regionally.
Drive the ANI Customer Marketing agenda in the account and thereby gain more share of shelf for ANI.
Use the POS data mining tools; look for prospects for our categories/brand at a city level, and share the same with customer marketing teams so that appropriate plans can be made.
Understand the interplay between the various investment and profit dri

📌 Sales Development Manager Chennai
🏢 Abbott
📍 Chennai