Overview

At
Tritusa, we're looking for a highly motivated and results-driven Senior Digital
& Growth Marketing Specialist (Enterprise B2B) to lead our digital growth
strategy and accelerate business expansion.

This is a
strategic, hands-on role responsible for driving demand generation, enterprise
lead acquisition, digital marketing performance, and revenue growth through
data-driven marketing initiatives. You will own the end-to-end digital
marketing ecosystem - including performance marketing, SEO, account-based
marketing (ABM), marketing automation, AI-powered marketing, website optimization, analytics, and conversion rate optimization.

Your
Role & Responsibilities
Develop and execute Tritusa's digital growth and demand generation strategy aligned with business objectives and revenue targets.
Drive enterprise lead generation across multiple digital channels while improving marketing contribution to the sales pipeline.
Build scalable marketing campaigns that increase brand awareness, customer acquisition, and revenue growth.
Plan, execute,



and optimize paid advertising campaigns across Google Ads, LinkedIn Ads, Meta Ads, YouTube, and other digital platforms.
Conduct A/B testing for advertisements, landing pages, and campaign messaging to maximize conversion performance.
Lead SEO strategy including Technical SEO, On-Page SEO, Off-Page SEO, content optimization, and keyword strategy.
Improve organic rankings, website traffic, and search visibility using best-practice SEO techniques.
Monitor emerging AI search trends (AEO, GEO, AI Search) and adapt SEO strategies accordingly.
Develop and execute targeted Account-Based Marketing campaigns for enterprise clients and strategic accounts.
Partner closely with Sales to identify high-value prospects and deliver personalized marketing campaigns that accelerate prospect creation.
Own website performance, user experience, landing pages, and conversion optimization initiatives.
Improve website enga

📌 Senior Digital Chennai (India)
🏢 Tritusa
📍 India