Position: CRM Manager | Growth & Retention |

Type of Engagement: Full time/Permanent | Location: Hyderabad

Company:

Job Description:

We seek a results-oriented CRM Manager to lead and optimize our multi-channel customer engagement efforts. The ideal candidate will have a solid background in CRM strategy, marketing automation, and data-driven execution. You will be responsible for managing campaigns across channels (Email, SMS, Push, etc.), orchestrating customer journeys, and working closely with creative, product, and marketing teams to drive conversions and enhance the overall customer experience.

Key Responsibilities:
Multi-channel CRM Management

â Plan, execute, and optimize CRM campaigns across Email, SMS, Push, and other channels.

â Use data-driven insights to segment audiences, tailor messages, and improve overall conversion rates.
Journey & Automation Strategy

â Design end-to-end customer journeys, from onboarding to retention and reactivation.

â Leverage automation tools (e.g., CleverTap or similar) to create triggers, workflows,



and personalized interactions at scale.
Creative & Content Collaboration

â Provide creative direction and guidance to designers, copywriters, and cross-functional teams.

â Ensure high-quality, on-brand creative assets and content that resonate with target cohorts.
Strategic Partnerships & Negotiations

â Identify, negotiate, and onboard current partners to enhance cost efficiencies and campaign reach.

â Explore strategic marketing collaborations that drive relevant traffic and brand awareness.
Performance Analysis & Reporting

â Monitor, analyze, and report on campaign performance at the channel and cohort level.

â Conduct A/B testing and other optimization tactics to improve ROI continuously.
Cross-functional Collaboration

â Work with internal channel owners to set up communication journeys, upload audiences, refresh creatives, and develop comprehensive reports.

â Partner with product and UI/UX

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