Patrika Digital is looking for a hands-on strategic operator to assume full P&L; ownership of our digital ecosystem. As the Chief Digital Officer, you will lead the digital business as a true peer to print and editorial leadership, setting and defending the annual digital roadmap. This role demands an executive who can navigate a legacy, family-owned governance structure while aggressively modernizing our products, technology, and distribution surfaces.

Key Responsibilities & Core Problems to Solve
Reverse Traffic Decline: Diagnose the root causes behind Patrika's recent slide from ~5,600 to ~6,500 in global ranking and double-digit MoM traffic drops (uncover algorithm hits, AI-overview shifts, or internal product debt) and implement a permanent fix.
Diversify Distribution & Revenue: Build a reliable second leg of distribution and monetization beyond Google organic traffic, which currently commands 35–42% of our footprint, by scaling native apps, premium subscriptions, social media, and owned-audience channels.
Cross-Functional Alignment: Unify SEO, product, app development, revenue, and editorial functions under a single cohesive product roadmap.
Strategic Governance: Manage regular dashboard audits, tightly run the digital leadership team,



and personally steer platform relations (Google, app stores) and critical editorial-digital tradeoffs.

Experience & Scale Requirements

Years of Experience: 12 years +
Must have managed a digital P&L; for a property driving 5–20M+ monthly visits or a comparable DAU-scale consumer application.
Experience operating a multi-property digital portfolio (web, app, e-paper, and print-adjacent surfaces) with distinct economics per surface.
Proven track record of navigating major Google algorithm updates (Core updates, Helpful Content updates, or AI Overview shifts) with explicit strategic pivots.

Critical Disqualifiers
No experience with vernacular or regional-language (Hindi/Indic) digital products; a career built exclusively on English-language, metro/urban media will not transfer to this audience behavior.
A pure growth-marketing or performance-marketing background lacking deep product and technical fluency.
A tactical mindset without the ability to operate strategically.
Lack of comfort working within a legacy-institution or family-owned corporate structure.

Pay: ₹6,000,000.00 - ₹6,500,000.00 per year

Work Location: In person

📌 Chief Digital Officer Cdo Jaipur
🏢 Qrusible
📍 Jaipur