Digital Advertising
Plan, execute, and optimize paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, and YouTube.
Manage campaign budgets and ensure maximum Return on Ad Spend (ROAS).
Conduct A/B testing for creatives, landing pages, and campaign strategies.
Lead Generation
Generate quality franchise and customer leads through digital campaigns.
Improve Cost Per Lead (CPL) and Conversion Rate.
Coordinate with the Franchise Team for lead handover and tracking.
Analytics & Reporting
Track KPIs using Google Analytics, Meta Business Suite, and Google Ads Manager.
Prepare daily, weekly, and monthly performance reports.
Analyze campaign performance and provide actionable recommendations.
SEO & Website
Monitor website traffic and user behavior.
Support SEO initiatives to improve organic rankings.
Coordinate with developers for landing page improvements.
Social Media Performance
Boost high-performing content.
Increase reach, engagement, and conversions through paid promotions.
Monitor audience insights and campaign effectiveness.
Collaboration
Coordinate with the Graphic Design and Content teams.
Work closely with Operations and Franchise teams to support business objectives.
Ensure timely execution of marketing campaigns.