Responsibilities:
Complete ownership of Paid Ads and Display Marketing channels, responsible for achieving Oliveboard's key marketing metrics
Lead the entire account strategy and work with the rest of the marketing team for campaign execution
Will be responsible for keyword research, account structuring, campaign creation, ad copy ideas, creative suggestions, deciding best bid strategies, running A/B experiments etc. as per Google's best practices.
Analyze data, identify current opportunities and come up with innovative ideas and recent
prospects which can efficiently scale our marketing efforts
Requirements:
4+ years of hands-on experience in managing Performance Marketing - Paid Ads and Display accounts
Experience with handling a monthly budget of at least 20 lakhs+
Strong analytical skills
Excellent communication, interpersonal and team collaboration skills.
Experience with Ed-tech/E-commerce companies is a plus