Role & responsibilities :
Achieve monthly, quarterly, and annual sales targets.
Visit retailers and wholesalers according to the planned beat schedule.
Generate primary and secondary sales through distributors.
Increase product distribution and numeric reach in the assigned territory.
Ensure product availability and minimize stock-outs at retail outlets.
Identify and appoint recent retailers and distributors where required.
Collect market intelligence on competitor activities, pricing, and promotions.
Execute trade schemes, promotional activities, and merchandising standards.
Ensure timely collection of payments and maintain healthy outstanding balances.
Resolve retailer and distributor concerns promptly.
Prepare daily sales reports (DSR), expense reports, and market visit reports.
Monitor inventory levels at distributor points.
Build long-term relationships with retailers to improve sales and visibility.