Role & responsibilities
Plan, create, and manage PPC campaigns.
Manage campaigns on platforms such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other relevant advertising platforms.
Conduct keyword research, competitor analysis, and audience targeting.
Optimize campaigns to improve CTR, Quality Score, conversions, and ROI.
Monitor campaign budgets, bidding strategies, and daily performance.
Perform A/B testing for ad copies, landing pages, creatives, and audiences.
Set up and monitor conversion tracking using Google Tag Manager and Google Analytics.
Generate regular performance reports with actionable insights.
Collaborate with SEO, content, design, and web development teams to improve campaign performance.
Stay updated with the latest PPC trends, platform updates, and best practices.

Preferred candidate profile




Hands-on experience with Google Ads (Search, Display, Performance Max, Shopping, YouTube)
Experience managing Meta Ads (Facebook & Instagram)
Knowledge of LinkedIn Ads is an advantage.
Robust understanding of keyword research and match types.
Experience with Google Analytics (GA4) and Google Tag Manager (GTM).
Knowledge of conversion tracking and attribution models.
Experience with remarketing and audience segmentation.
Understanding of Quality Score, CPC, CPA, ROAS, and ROI optimization.
Proficiency in Microsoft Excel or Google Sheets for reporting and analysis.
Excellent analytical and problem-solving skills.

📌 Digital Marketing Specialist West Bengal
🏢 Karmick Solutions
📍 West Bengal