Key Responsibilities
1. Brand Strategy, Architecture & Positioning
Define and own the enterprise-wide brand strategy and architecture across businesses.
Establish and steward brand positioning, value propositions, and messaging frameworks aligned to corporate strategy.
Ensure cohesive brand narrative across corporate, product, and field communications.

2. Integrated Marketing & Communications Governance
Plan and govern the integrated communications and content calendar across digital, social and on-ground channels (LinkedIn, Instagram, WhatsApp, YouTube, events).
Ensure consistency of messaging, regulatory compliance, and adherence to approval processes across stakeholders.
Balance long-term brand building with business-led and campaign-driven communication priorities.

3. Product & Trade Marketing Communications
Translate product and portfolio strategies into comprehensive launch plans, campaigns, detailers, sales toolkits, and field communication assets.
Partner with Product Management Teams (PMTs) and Sales leadership (RSMs/ASMs) to enable effective field execution.
Drive differentiation, adoption, and recall at key points of influence and sale.

4. Corporate Reputation, PR & Stakeholder Communications
Corporate storytelling across brand films,



microsites, annual report narratives, and leadership communication platforms.
Lead media relations, awards, leadership speaking opportunities, and thought leadership initiatives.
Support investor-facing and key stakeholder communications to strengthen credibility and trust.

5. Agency, Partner & Budget Management
Lead briefing, evaluation, and performance management of external partners including creative, digital, video, media, and event agencies.
Manage marketing budgets with a focus on efficiency, effectiveness, and measurable impact.

6. Process, Governance & Measurement
Institutionalize brand guidelines, content QA processes, version control, and centralized asset libraries.
Establish measurement frameworks to track brand health, demand generation, and sales enablement effectiveness.
Drive continuous improvement through analytics, insights, and post-campaign reviews.
7. Packaging & Label Governance
Set, defend, and evolve packaging and labelling guidelines; review and approve artworks.
Prioritize and manage timelines across packaging/labels versus other marketing collaterals in coordination with the design team.

📌 Manager - Branding & Communication (Gujarat)
🏢 Hester
📍 Gujarat