About the Role

123Greetings.com is looking for a Website Manager to take end-to-end ownership of the website and app's content performance and customer experience. This role sits at the intersection of content strategy, data analysis, and platform management. The ideal candidate will own the content calendar, continuously evaluate which ecard categories and designs are performing (and which are not), design initiatives to improve customer retention, and act as the single point of accountability for the health and evolution of the digital platform.

Key Responsibilities

1. Content Calendar Management

- Own and maintain the end-to-end content calendar across occasions, festivals, and campaigns (e.g. Mother's Day, Father's Day, and other seasonal moments) for the website and app.
- Plan content release schedules in coordination with design, editorial, and marketing teams to ensure timely publishing ahead of key occasions.
- Coordinate with internal stakeholders and external vendors/freelancers to ensure the calendar is executed on time and within scope.
- Track content pipeline health and flag risks or delays proactively.

2. Card & Content Performance Management

- Monitor and analyze performance of ecard categories, designs, and campaigns to identify what is working and what isn't (views, sends, shares, conversions, and engagement metrics).
- Build a regular reporting cadence (weekly/monthly) that highlights top- and bottom-performing content, with clear recommendations.
- Work with the design and content teams to refresh, retire, or double down on card categories based on data insights.




- Run structured A/B tests on card designs, placements, and messaging to improve engagement.

3. Customer Retention

- Identify drivers of repeat usage and drop-off across the customer journey, and design initiatives to improve retention and reduce churn.
- Collaborate with marketing on lifecycle campaigns (email/push notifications, reminders, personalized recommendations) tied to customer behavior.
- Track and report on key retention metrics (repeat visits, membership renewals, engagement frequency) and translate findings into action plans.
- Gather and synthesize customer feedback to inform product and content improvements.

4. Digital Platform Ownership

- Act as the primary point of accountability for the website and app platform, ensuring uptime, usability, and overall site health.
- Coordinate with tech/development teams to prioritize and track fixes, feature releases, and platform enhancements.
- Monitor site analytics (traffic, user behavior, funnel drop-offs) and translate insights into actionable recommendations.
- Ensure content and platform changes align with SEO, UX, and business goals.
- Serve as the liaison between business, content, design, and technology teams for all platform-related matters.

Requirements





- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2-5 years of experience in website/content management, digital marketing, or a similar role, ideally in a consumer internet or D2C workplace.
- Strong analytical skills, with hands-on experience using tools such as Google Analytics (or equivalent) to track and interpret content and platform performance.
- Proven ability to manage content calendars and coordinate cross-functional teams to meet deadlines.
- Understanding of customer retention levers and lifecycle marketing concepts.
- Excellent communication and stakeholder management skills.
- Comfort working with data to make recommendations, not just report numbers.

Preferred Skills

- Experience working with e-commerce, greeting card, or content-heavy consumer platforms.
- Familiarity with CMS platforms, basic SEO principles, and A/B testing tools.
- Working knowledge of email/push notification tools for retention campaigns.
- Exposure to project management tools (e.g. Trello, Asana, Jira) for calendar and task tracking.

What Success Looks Like

- A consistently on-time, well-planned content calendar aligned to key occasions and business priorities.
- Clear, data-backed visibility into which card categories drive engagement and revenue, and which need to be sunset or reworked.
- Measurable improvement in customer retention metrics over time.
- A well-maintained, high-performing digital platform with clear ownership and fast turnaround on issues.

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