Key Responsibilities:

- Develop and execute brand strategies aligned with business objectives.
- Plan and manage integrated marketing campaigns across digital, print, social media, events, and traditional media.
- Ensure consistency in brand identity, messaging, and visual guidelines across all customer touchpoints.
- Conduct market research, competitor analysis, and consumer insights to identify growth opportunities.
- Collaborate with sales, product, design, digital marketing, and external agencies for campaign execution.
- Monitor campaign performance and optimize marketing initiatives based on KPIs.
- Manage annual marketing and branding budgets effectively.
- Lead current product launches, promotional campaigns, and brand activations.
- Build relationships with media partners, influencers, and vendors.
- Track brand health metrics including awareness, preference, market share, and customer satisfaction.




- Prepare monthly and quarterly reports on campaign performance and ROI.
- Performance Marketing:
- Supervise, oversee, and manage performance marketing campaigns across channels (PPC,

display ads, retargeting) to drive customer acquisition and revenue growth.

- Monitor, analyse, and report on campaign performance, optimising strategies to maximise

ROI and achieve KPIs.

- SEO Strategy:
- Conduct thorough keyword research and competitive analysis to inform content strategy and

SEO initiatives, along with SEO agency/ Freelancers.

- Optimize website content, landing pages, and blog posts for search engines to improve

organic search rankings and traffic, along with a content writer.

- Collaborate with web developers and content creators to ensure technical SEO best

practices are implemented.

📌 Brand Manager (Mumbai)
🏢 White Force Outsourcing Services
📍 Mumbai