Manager - Marketing & Events (Maharashtra)

Manager - Marketing & Events (Maharashtra)

04 Aug
|
Magic Bus
|
Maharashtra

04 Aug

Magic Bus

Maharashtra

Job Title

Outreach Manager Events & Partnerships

Department

Outreach / Events & Partnerships

Scope

Pan-India event pipeline for all cities/territories

Location

Mumbai with extensive multi-city travel

Job Summary

- The Outreach Manager - Events & Partnerships is responsible for identifying, securing, and managing the pan-India event pipeline (malls, public places, retail stores, corporate and community events) required for field fundraising teams across all territories.
- The role requires maintaining a minimum ROI of 400% on all paid events, while ensuring that 30% of the total events secured nationwide every month are free/zero-cost events, so that field teams always have sufficient locations to meet their fundraising targets.

Key Responsibilities

- Identify, negotiate, and secure event locations pan-India malls, public places, retail stores, corporate offices, RWAs/societies, and community events required by field fundraising teams (BDEs, TLs, AMs, TMs).
- Maintain a minimum ROI of 400% on all paid events, tracking cost of securing/running each event against the donation revenue it generates.
- Ensure a minimum of 30% of the total events secured nationwide every month are free/zero-cost events, reducing the overall cost of the event pipeline.
- Build and maintain strong relationships with mall management, corporate partners, RWAs/societies, event organisers, and local authorities across India for a consistent, reliable event pipeline.
- Coordinate with Territory Managers and Assistant Managers across all cities to understand monthly event/location requirements and plan the pan-India event calendar accordingly.
- Negotiate costs, terms,



and permissions for paid events to optimise ROI and control overall event spend.
- Proactively build a pipeline of free event opportunities (CSR tie-ups, community/festival events, public spaces) to meet the 30% free-event target consistently.
- Track and report event-wise cost, footfall potential, and ROI performance to senior management on a regular basis.
- Ensure all events secured comply with local permissions, licenses, and organizational policies.
- Monitor the pan-India event calendar to prevent gaps or idle field manpower due to unavailability of events/locations.
- Adhere to organizational policies, code of conduct, and reporting timelines (TAT) at all times.

Requirements & Qualifications

- Graduate/UG in any discipline; MBA/PGDM preferred, with a background in events, partnerships, business development, or the social sector.
- 6-9 years of experience in event management, venue acquisition, corporate partnerships, or outreach roles, with pan-India exposure preferred.
- Proven track record of negotiating and securing venues/events at optimized cost, with a robust understanding of ROI and cost-benefit analysis.
- Established network with mall management companies, corporate offices, RWAs/societies, and event organizers across multiple Indian cities.
- Strong negotiation, relationship-management, and stakeholder-coordination skills.
- Excellent planning and analytical skills to manage a pan-India event calendar and report on cost/ROI performance.
- Willingness to travel extensively across India as required.

Reporting to : -

- Associate Director Retail Fundraising

Work Experience : - 6-9 years

Qualification : - Graduate/UG in any discipline; MBA/PGDM preferred

Share your CV on [email protected]

📌 Manager - Marketing & Events (Maharashtra)
🏢 Magic Bus
📍 Maharashtra

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