- Conduct keyword research to identify relevant terms and phrases.
- Optimize website content, including titles, meta descriptions, and headers.
- Monitor and improve technical aspects like site speed, mobile
responsiveness, and crawlability.
- Develop and execute link-building strategies to increase website authority.
- Collaborate with content creators to produce SEO-friendly, user-focused
content.
- Regularly update and maintain content to align with SEO trends.
- Use analytics tools to track website performance and user behavior.
- Provide regular reports on key SEO metrics and insights.
- Stay informed about industry trends and competitors' SEO strategies.
- Optimize the website for local search through business listings and reviews.
- Conduct SEO audits to identify areas for improvement and ensure
compliance.
- Collaborate with web developers, content creators,
and marketing teams.
- Communicate SEO strategies, updates, and results effectively.
- Stay updated with industry changes, search engine algorithms and best
practices.
Preferred candidate profile
- 1+ years of SEO experience.
- Solid understanding of performance marketing, conversion, and online
customer acquisition
- In-depth experience with website analytics tools (e.g. Google Analytics,
NetInsight, Omniture Web Trends).
- Working knowledge of HTML, CSS, and JavaScript development and
constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- Positive communication & interpersonal skills