What you'll own

- Content strategy across Instagram, YouTube (Shorts + long-form), Threads, and LinkedIn, plus early bets on emerging platforms
- A monthly content calendar across four handles, synced to business calendars franchise campaigns, Edibles™ launches, store openings, seasonal moments
- Creative direction on Reels, carousels, statics, and long-form video. You brief the editor and designer, review cuts, and enforce our HVUL creative framework (Hook, Value, Utility, Loop) end-to-end
- Shoot planning and execution: batch-shoot culture (10–15 pieces per session, not one), scouting, coordinating founder time, running the day
- Community management across DMs, comments, and inbound franchise/D2C queries — with clean hand-offs into CRM
- Weekly and monthly performance reporting: reach, watch time, saves, shares, follower growth, and downstream conversion (leads, orders, walk-ins). If you can't tie a Reel back to a business outcome, we don't ship
- Experimentation: hooks, formats, hashtag bets, collab strategy, UGC pipelines
- Trend monitoring and platform-native adaptation — you know what's working on IG this week, not last quarter
- Tight loop with the performance marketing team so paid amplification of organic winners is deliberate, not accidental

Who you are

- 5+ years running social for consumer brands, ideally in F&B;, D2C, QSR, or creator-led businesses
- You have grown at least one handle to 100K+ followers with proof of business impact — not just vanity growth
- Fluent in Instagram and YouTube mechanics; comfortable on Threads and LinkedIn
- Strong storytelling instinct:



you can look at a rough founder clip and see the Reel inside it
- Comfortable on set — directing talent, calling shots on the fly, keeping shoot days on schedule
- Data-literate: you read Instagram Insights and YouTube Studio, build easy weekly dashboards, and know why saves and shares matter more than likes for our category
- You've worked with founder-led brands or personal handles before — you get the tone difference between a brand account and a founder account, and can hold both without one bleeding into the other
- Strong Hindi and English; comfortable with Hinglish and shaping content for pan-India reach
- Based in Mumbai or willing to relocate — this is an on-site role at Andheri West

Nice to have

- F&B; category experience
- Podcast or long-form YouTube experience

How we'll measure you (first 6 months)

- Follower and engagement growth across all four handles, with a compounding trendline
- At least one Reel/Short crossing 1M views on a brand handle
- Franchise leads and D2C orders attributable to organic content, tracked monthly
- Measurable CAC reduction on Edibles™ driven by organic pull
- Both founder handles showing month-on-month watch-time and saves growth

What we offer

- Direct access to founders - you'll be in the room where the calls get made
- A brand genuinely building in public, not performing it
- Full creative ownership across four surfaces, with real budget behind them
- Competitive compensation + performance bonus, ESOPs on the table for the right person
- A path to Head of Content / VP Marketing as we scale

📌 Social Media Manager (Maharashtra)
🏢 Indinom Foods
📍 Maharashtra