Responsibilities:

Portfolio/Campaign Management:

- Understand Portfolio current initiatives and priorities agreed upon by Clients key stakeholders
- Create program framework for activation, engagement, retention - identifying focus groups based on product types and customer segments and align definitions with Portfolio & Product teams and thereby, define target segments
- Provide support to create and operationalize the campaign design and delivery framework in conjunction with Clients cross-functional teams, including assistance in list generation, communication mix design and channel attribution
- Support in monitoring effectiveness of campaign and establish communication protocols with key stakeholder groups, including establishing effective feedback loops
- Driving offer communication by optimizing messaging and channel mix
- Designing of Clients Campaigns, supporting execution and overseeing the performance to ensure desired impact
- Set up review and monitoring framework for program performance before, during and after campaign period
- Manages allocated project deliverables within quality standards and budget.
- Structures documents and project deliverables, leveraging insights from data and client inputs

Client Management:

- Manages projects owning all client deliverables and all client discussions in the project
- Navigating more complex team dynamics
- Independent in leading an engagement, seeks guidance as needed, however, ensures s/he owns the engagement.
- Influence across multiple teams that s/he works with

Requirements:

- A bachelors degree/ post-graduate qualification in marketing




- 5-7 years of relevant experience managing marketing campaigns and /or experience in credit card/debit card portfolio/campaign management required
- Be a critical thinker with robust problem-solving skills
- Exceptional stakeholder management, project management and collaboration skills.
- Strong presentation and communications skills are essential.
- Understand current marketing trends.
- The ability to successfully manage multiple campaigns running at the same time.

[email protected] (for Mumbai Location)

www.persolindia.com

**********************************

The information contained in this e-mail and any accompanying documents may contain information that is confidential or otherwise protected from disclosure. If you are not the intended recipient of this message, or if this message has been addressed to you in error, please immediately alert the sender by reply e-mail and then delete this message, including any attachments. Any dissemination, distribution or other use of the contents of this message by anyone other than the intended recipient is strictly prohibited.

By submitting your curriculum vitae or personal data to us in connection with your job application, you are deemed to have read and agreed to the terms of our Privacy Policy, and consented to the collection, use and disclosure of your personal data by us and our affiliates, in accordance with our Privacy Policy. Please visit www.persolindia.com for a copy of our Privacy Policy. If you wish to withdraw your consent, please drop us an email to let us know.

****************************

📌 Card/ Usage /Activation Manager (Mumbai)
🏢 PERSOL
📍 Mumbai