1. Distributor Management

- Appoint, develop, and manage distributors across assigned territories.
- Build long-term relationships with distributors to ensure sustainable business growth.
- Monitor distributor performance, stock levels, order planning, and collections.
- Resolve distributor concerns and ensure adherence to company policies.
- Identify opportunities for network expansion in new markets.

2. Area Management

- Develop territory-wise sales plans and achieve monthly, quarterly, and annual sales targets.
- Identify high-potential markets and expand business presence.
- Ensure optimum market coverage and outlet penetration.
- Conduct regular market visits to monitor sales performance and competitor activities.
- Analyze sales trends and implement corrective actions where required.

3. Sales Promotion & Marketing Execution

- Plan and execute trade promotions, retailer schemes, and consumer activation programs.
- Coordinate with the marketing team for product launches and promotional campaigns.
- Ensure proper implementation and ROI tracking of promotional activities.
- Gather market intelligence regarding competitors, pricing, and customer preferences.

4. Sales Team Management

- Recruit, train, mentor, and lead the sales team.
- Set KPIs and sales targets for team members.
- Conduct regular performance reviews and field coaching.
- Motivate the team to achieve business objectives while maintaining high productivity.
- Foster a performance-driven and customer-focused sales culture.

5. Business Development

- Identify new business opportunities and strategic partnerships.
- Expand product reach into General Trade, Contemporary Trade, Institutional Sales,



and other relevant channels.
- Develop annual sales forecasts and business plans.
- Ensure achievement of revenue, volume, and profitability objectives.

6. Reporting & MIS

- Prepare daily, weekly, and monthly sales reports.
- Monitor sales KPIs, secondary sales, collections, and distributor inventory.
- Present business performance reviews and strategic recommendations to management.
- Maintain accurate sales forecasts and market data.

Key Performance Indicators (KPIs)

- Achievement of sales revenue and volume targets.
- Distributor network expansion and productivity.
- Area-wise sales growth and market coverage.
- Sales team performance and target achievement.
- Collection efficiency and outstanding management.
- Promotion execution and return on investment (ROI).
- New customer acquisition and market penetration.

Qualifications

- Bachelor's degree in Business Administration, Marketing, or a related field (MBA preferred).
- 712 years of experience in FMCG/Food & Beverage sales, with at least 3–5 years in a leadership role.

Required Skills

- Strong distributor and channel management expertise.
- Team leadership and people management.
- Territory planning and sales forecasting.
- Negotiation and relationship-building skills.
- Analytical and problem-solving abilities.
- Excellent communication and presentation skills.
- Proficiency in Microsoft Excel, PowerPoint, and CRM/Sales Management software.

Preferred Industry Experience

Experience in FMCG, healthy snacks, beverages, packaged foods, or related consumer goods industries.

Travel Requirement

Extensive travel across assigned territories for distributor meetings, market visits, and team coaching.

📌 Sales Head (Maharashtra)
🏢 Nomi Flavours
📍 Maharashtra