Role Overview

The Admissions Head will lead the complete admissions growth mandate for a autonomous higher-education institution operating engineering, degree, management, hospitality, science, arts, computer applications, MBA, and related professional programs. The position is a senior leadership role accountable for building a 12-month admissions operating system that combines brand proof, digital demand generation, feeder-institution relationships, consultant governance, campus events, CRM discipline, and counsellor-led conversion. The role is expected to own the annual admissions target range of 1,500-2,500 joined students, with a base-case planning target of 2,000 joined students per year, while maintaining full compliance with approved intake, affiliation conditions, entrance routes, fee/refund rules, and admission circulars. The Admissions Head will report to institutional leadership and will work closely with academic heads, marketing, finance, compliance, placement, hostel, student welfare, and regional outreach teams.

Key Responsibilities

- Own the annual admissions plan across engineering, degree, management, computer applications, hospitality, science, MBA, MCA, and international admission streams.
- Build a measurable admissions funnel covering raw inquiries, contacted leads, qualified leads, applications, offers, fee-paid confirmations, and final joined students.
- Lead the 2027-2028 target model of 1,500-2,500 annual joined students, with a disciplined base-case execution plan for 2,000 joined students.
- Drive the shift from agent- and travel-dependent admissions to an integrated brand, CRM, digital, relationship, event, referral, and conversion model.
- Create program-wise admissions plans for VTU-affiliated engineering, Bangalore University-affiliated degree and management programs, MBA, MCA, BCA, BBA, B.Com, BHM, science, and arts streams.
- Ensure every counsellor communicates affiliation, approval, entrance route, eligibility, scholarship, fee, refund, hostel, placement, safety, and application information accurately and consistently.
- Run a weekly admissions war room reviewing leads, applications, offers, fee-paid confirmations, joins, source ROI, counsellor performance, consultant quality, and lost-lead reasons.
- Set and enforce response SLAs, including 5-minute action for hot website, Google, WhatsApp, phone, and parent inquiries during working hours.
- Supervise CRM hygiene, lead de-duplication, lead scoring, stage definitions, WhatsApp nurturing, call tracking, UTM attribution, dashboards, and campaign analytics.
- Build and govern regional outreach through PU schools, degree colleges, coaching centres, principals, counsellors, parent sessions, scholarship tests, open houses, and campus experience days.
- Control consultant and agent channels through contracts, territory rules, approved scripts, CRM lead ownership, quality audits, complaint tracking, and payment discipline after joining and refund-risk review.
- Collaborate with digital marketing on Google Search, SEO, landing pages, Meta, YouTube, LinkedIn, retargeting, content calendars, program explainers, webinars, and parent assurance campaigns.




- Improve campus-visit conversion by coordinating faculty interaction, lab tours, hostel tours, parent counselling, fee/loan support, application assistance, and post-visit closure plans.
- Protect institutional reputation by preventing unverified placement claims, affiliation confusion, hidden-fee communication, unethical inducements, mis-selling, duplicate lead claims, and non-compliant public messaging.

Key Responsibilities
The Admissions Head will lead the complete admissions growth mandate for a autonomous higher-education institution operating engineering, degree, management, hospitality, science, arts, computer applications, MBA, and related professional programs. The position is a senior leadership role accountable for building a 12-month admissions operating system that combines brand proof, digital demand generation, feeder-institution relationships, consultant governance, campus events, CRM discipline, and counsellor-led conversion. The role is expected to own the annual admissions target range of 1,500-2,500 joined students, with a base-case planning target of 2,000 joined students per year, while maintaining full compliance with approved intake, affiliation conditions, entrance routes, fee/refund rules, and admission circulars. The Admissions Head will report to institutional leadership and will work closely with academic heads, marketing, finance, compliance, placement, hostel, student welfare, and regional outreach teams.

Required Experience
The candidate must have 1035 years of experience, with strong exposure to admissions, enrolment, student recruitment, institutional marketing, counselling, outreach, higher-education sales leadership, or related functions. Experience in a university, autonomous college, affiliated college, engineering institution, management institution, professional college, or multi-program higher-education group is essential. The candidate must have managed large admissions targets, lead generation, counsellor teams, program-wise conversion, parent counselling, consultant governance, digital funnels, campus events, and dashboards. Exposure to Karnataka admissions, VTU, Bangalore University, AICTE-linked programs, KCET, COMEDK, PGCET, KMAT, CAT, MAT, JEE, management quota, NRI, or international admissions will be valuable. The candidate must show job stability, including at least 2 continuous years in the previous or current institution.

Technical and Functional Skills
The candidate must possess admissions strategy, operations, target planning, CRM governance, counsellor management, parent counselling, digital lead conversion, outreach planning, channel ROI, funnel analytics, and compliance communication skills. The role requires capability in managing website inquiries, Google leads, Meta leads, WhatsApp automation, landing pages, SEO enquiries, YouTube webinars,



LinkedIn campaigns, school and college partnerships, campus events, alumni referrals, consultant networks, and regional drives. Functional knowledge should include lead scoring, de-duplication, attribution, cost per lead, cost per application, fee-paid conversion, campus-visit conversion, dropout prevention, and program fill-rate governance. The candidate should use CRM platforms, dashboards, WhatsApp workflows, call tracking, lead forms, application portals, campaign reports, and admissions reviews.

Soft Skills and Behavioural Competencies
The Admissions Head must demonstrate leadership maturity, ethical judgement, target ownership, data discipline, communication, team motivation, parent empathy, student sensitivity, regional understanding, negotiation strength, and high-pressure decision-making. The candidate must coach counsellors, handle objections, resolve escalations, align stakeholders, maintain confidentiality, and communicate credibly with parents, students, principals, consultants, faculty, alumni, and senior management. Fluency in English is required; Kannada fluency is preferred for Karnataka parent counselling, outreach, and relationships. Hindi and other South Indian languages will add value.

Preferred or Value-Added Qualifications
Preference will be given to candidates who have led admissions for autonomous, university-affiliated, engineering, management, computer applications, hospitality, commerce, science, MBA, or MCA programs. Strong candidates will have built a 12-month admissions system rather than depending only on seasonal campaigns. Value-added exposure includes CRM implementation, branch counselling, scholarship tests, PU and degree college networks, open-house conversion, consultant scorecards, Karnataka and South India outreach, international/NRI readiness, compliance, student ambassadors, parent webinars, and alumni referrals.

Professional Tenure and Background
The ideal candidate should have progressed through admissions, sales, outreach, counselling, marketing, or enrolment leadership roles in reputed higher-education institutions. The background must show stable performance, target delivery, ethical practices, and continuity. This role requires an institution-builder who can strengthen brand trust, processes, CRM discipline, team capability, and feeder relationships.

Compensation and Benefits
The role offers competitive senior-leadership compensation aligned to experience, complexity, target ownership, and outcomes. Benefits may include leadership advantages, performance-linked evaluation, growth opportunities, and a measurable admissions mandate. Exact compensation and incentives will be discussed only with shortlisted candidates.

Application Instructions
Interested candidates should apply with a resume stating total experience, admissions experience, institutions, targets handled, team size, CRM exposure, channels used, language proficiency, notice period, and job stability. Candidates should mention the role and discuss the 2027–2028 admissions strategy, funnel execution, counsellor management, compliance safeguards, and target delivery approach.

📌 Admissions Head (Karnataka)
🏢 Manav Sansadhan Vikas Salaahkar
📍 Karnataka