Job Description

About SuperLabs

SuperLabs is an engineering & IT consulting firm. To know more about SuperLabs & the work we do visit Featured Work in https://superlabs.co/

Business Development Manager eCommerce / D2C Sales

Company: SuperLabs

Business Unit: SuperCommerce

Location: On-site only Thane or Coimbatore

Role Type: Full time

Experience: 25 years

preferred Function: Business Development, B2B Sales, eCommerce Sales, C suite Outreach

Compensation: 9LPA 15PLA fixed CTC + performance incentives.

Total OTE: 10L18L based on experience and revenue ownership.

Notes compensation is benchmarked to your current salary & negotiations can range between 10% to 35% from fixed pay.

About SuperCommerce

SuperCommerce is a SuperLabs business unit focused on helping serious eCommerce and D2C brands improve growth, conversion, retention, analytics, checkout, technology infrastructure, and commerce operations. To know more about SuperLabs you can check out https://superlabs.co/

We work with founders, CXOs, CMOs, CTOs, Heads of Growth, and eCommerce leaders to identify revenue leakage and improve commerce performance across websites, mobile apps, analytics, CRO, CRM, retention, subscriptions, marketplaces, and growth operations. We are now hiring a Business Development Manager to help us build a strong pipeline of high-quality eCommerce and D2C brands.

About the Role

We are looking for a sharp, persistent, and commercially-minded Business Development Manager eCommerce / D2C Sales to identify, research, reach, and qualify serious eCommerce brands for SuperCommerce.

This is not a generic lead generation role.Your job is not just to send emails or book random meetings. Your job is to create qualified business opportunities with the right founders, CXOs, growth leaders, and eCommerce decision-makers.

SuperCommerce leadership will initially lead final closing conversations, but you will be responsible for creating and advancing the pipeline that leads to paid audits, advisory, and implementation opportunities.

Core Mission : Your mission is to build a qualified eCommerce founder/CXO pipeline that converts into paid SuperCommerce engagements.

You will own the journey from:

Account research decision-maker mapping personalized outreach qualification discovery support proposal follow-up conversion support

Key Responsibilities

1. Build the Target Account List

Research and build a high-quality list of eCommerce and D2C brands that fit the SuperCommerce ICP.

Target accounts may include:

D2C brands

Marketplace-led brands

Beauty, fashion, personal care, food, lifestyle, electronics, home, wellness, and consumer brands

Brands doing meaningful online revenue

Indian brands first, with global expansion potential later

You will identify the right decision-makers, including:

Founders

CEOs

CMOs

CTOs

Heads of Growth

Heads of eCommerce

Marketing leaders

Digital transformation leader

2. Research Business Problems

Before outreach, you should be able to study a brand and identify possible business angles.

This may include:

Website conversion gaps

Product page issues

Checkout friction

Cart abandonment

Retention gaps

Weak CRM flows

Poor analytics visibility

Mobile app opportunities

Subscription opportunities

Marketplace expansion opportunities

Slow or outdated commerce infrastructure

You do not need to be a senior consultant, but you must be able to understand eCommerce business problems beyond they need marketing.

3.



Run Founder and CXO Outreach

You will create and execute outreach through:

LinkedIn

Email

Founder networks

Referrals

Commerce communities

Podcast/community invitations

Agency and consultant networks

Your outreach should be specific, sharp, and relevant to the brand.

We do not want generic spam messages.

4. Qualify Opportunities

You will help qualify whether a prospect is worth leadership time.

A qualified opportunity should usually have:

A responsible eCommerce or D2C business

A relevant decision-maker

A clear business problem or growth opportunity

Interest in audit, advisory, growth, technology, analytics, or commerce improvement

Potential to convert into a paid SuperCommerce engagement

5. Support Discovery and Proposal Movement

You will support SuperCommerce leadership before and after discovery calls.

This includes:

Preparing pre-call account notes

Summarizing brand research

Documenting call notes

Tracking objections

Following up professionally

Sharing relevant materials

Keeping CRM updated

Helping move opportunities toward paid conversion

6. Maintain CRM and Weekly Pipeline Reports

You will be expected to maintain clean pipeline records.

This includes:

Target accounts

Contact details

Outreach status

Follow-up dates

Call outcomes

Opportunity stage

Proposal status

Expected deal value

Conversion status

What Success Looks Like

First 30 Days

Understand SuperCommerce positioning and offers

Build 150200 qualified target accounts

Map 300500 decision-makers

Start personalized outreach

Create clean CRM tracking

Generate first qualified founder/CXO conversations

First 60 Days

Build 300400 qualified target accounts

Create a steady outbound rhythm

Support 1015 qualified discovery conversations

Help identify 35 proposal opportunities

Improve messaging based on response quality

First 90 Days

Build 500+ qualified target accounts

Support 2540 qualified founder/CXO conversations

Help convert 1–3 paid audits or diagnostics

Create 1Cr–5Cr in qualified pipeline

Establish a repeatable outreach and follow-up process

Performance incentives are additional

Indicative incentive structure:

Paid audit / diagnostic collected: incentive based on collected value

Advisory retainer converted: incentive based on first collected invoice

Implementation project converted: incentive based on first collected invoice

Expansion or repeat engagement converted: incentive based on collected value

Final incentive structure will be discussed during the hiring process.

Required Experience

You should have experience in at least one of the following:

B2B sales

Business development

Enterprise eCommerce sales

D2C brand outreach

SaaS sales

Agency sales

Performance marketing sales

CRM / retention / CRO sales

Founder or CXO outreach

Lead generation & business qualification

Strong Fit Backgrounds

You may be a strong fit if you have worked in:

Shopify agency

D2C growth agency

Performance marketing agency

eCommerce development agency

B2B SaaS company

CRM / retention / loyalty company

CRO or analytics company





Marketplace services company

Founder-led consulting or advisory business

Required Skills

You should be able to:

Research eCommerce brands properly

Identify relevant decision-makers

Write clear emails and LinkedIn messages

Understand basic eCommerce metrics

Speak professionally with founders and senior leaders

Ask good qualification questions

Follow up consistently

Maintain CRM discipline

Work with weekly targets

Take feedback and improve messaging quickly

Work full-time from office in Thane or Coimbatore

Ecommerce Knowledge Required

You should understand or be willing to quickly learn terms such as:

CAC

AOV

LTV

Conversion rate

Cart abandonment

Checkout drop-off

Repeat purchase rate

Retention

CRM

CRO

Product page optimization

Shopify / Shopify Plus

GA4

Klaviyo

Hotjar / Microsoft Clarity

Marketplace commerce

This Role Is Not For You If

Please do not apply if:

You are looking for remote-only work

You only want to book meetings and not care about conversion

You send the same generic message to every prospect

You cannot write professional emails

You are uncomfortable with daily outreach

You do not like follow-ups

You cannot maintain CRM updates

You have no interest in eCommerce or D2C brands

You only understand social media marketing and not business problems

You are not comfortable being measured on commercial outcomes

You expect inbound leads to be provided every day

Application Questions

Please answer the following questions clearly while applying. Vague or incomplete answers may lead to rejection.

1. Have you done B2B sales, business development, or founder/CXO outreach before?

Share 2 examples.

2. What type of companies have you sold to or reached out to before?

Mention industry, buyer type, and average deal size if applicable.

3. Explain CAC, AOV, conversion rate, and repeat purchase rate in straightforward terms.

4. Pick any 5 Indian D2C or eCommerce brands that SuperCommerce should target.

For each brand, mention why they may be relevant.

5. Write a cold LinkedIn message to the founder of a 100Cr skincare or fashion brand asking for a conversation with SuperCommerce.

6. A founder says, “We already have a marketing agency and a tech team.” How would you respond?

7. Create a simple 7-day outreach plan to reach eCommerce founders and senior leaders.

8. What is the best commercial outcome you have helped create in a previous role?

Mention pipeline, revenue, conversion, deal value, or business result if available.

9. Are you willing to work full-time from our office in Thane or Coimbatore?

Mention your preferred location: Thane, Coimbatore, or either location.

10. Share a 2-minute video explaining why an eCommerce founder should speak to SuperCommerce.

Please share your resume along with your answers to [email protected]

Ideal Candidate

The ideal candidate is someone who can say:

“I can research serious eCommerce brands, identify the right founders and decision-makers, create relevant outreach, qualify opportunities properly, follow up with discipline, and help convert conversations into commercial SuperCommerce engagements.”

We are looking for someone who is commercially hungry, detail-oriented, persistent, and excited to help build a new business unit from the ground up.

Convert this hexadecimal 1F2DAB59E to decimal and text “Business Development Manager ” to fast track your application

📌 Business Development Manager (Maharashtra)
🏢 SuperLabs
📍 Maharashtra