Skill Required: Marketing Operations - Content Creation
Designation: Creative Production Senior Analyst
Qualifications: Any Graduation
Years of Experience: 5 to 8 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud, and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song- all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners, and communities. Visit us at www.accenture.com.

What Would You Do?

This role requires a strong understanding of B2B Digital Plans and the ability to operationally execute the plan through the B2B platform. The individual needs to bring the right B2B insights and learnings to support the planning process. This role needs to ensure the objectives, functionality, and processes are aligned with organizational objectives to support business growth and engagement.

What Are We Looking For?

Experience Required

- Minimum 3-4 years of working experience in B2B/B2C digital operations (B2B preferred)
- Experience in E-commerce & Digital Marketing
- Strong understanding of digital platform management, CRM tools, and operational workflows (Adobe Commerce preferred)
- Experience using Google Analytics and Google Tag Manager to track and analyze KPI performance
- Ability to analyze real-time data and generate insights
- Experience in coordinating with cross-functional teams and above market ways of working

Technical / Functional / Leadership Skills Required

1. Strong understanding of digital platform management, CRM tools,



and operational workflows (Adobe Commerce experience preferred)
2. Strong attention to detail and the ability to manage multiple above markets & projects in a quick-paced environment
3. Ability to analyze real-time data and generate actionable insights (Proven Analytics background/certification)
4. Excellent stakeholder management and cross-functional & above market collaboration skills

Education / Qualifications / Certifications Required

1. Master/Bachelor's degree in Digital Marketing
2. Certification with Data Analytics preferred

Roles and Responsibilities

- Have a good understanding of organizational B2B Digital Channel Strategy and Priorities. This role is responsible for supporting the B2B digital operation.
- Post finalization of the B2B cycle plan, this role needs to understand and take over the plan and execute through the platform. Activities he/she needs to oversee would be based on functionality applicable for the End Markets, such as:
- Coordination with the content development team to ensure the right contents are being delivered and aligned with End Market as per cycle brief and adapted in line with B2B Digital touchpoints
- Responsible for delivering B2B reports and insights in line with End Market plans, KPIs, and platform functionalities, including data extraction, maintaining daily updated dashboards, and providing insights on user behavior and performance, while supporting EMs with timely, data-driven reporting for decision-making.
- Ensure data reflection in the platform and support data/reporting extraction when needed.
- Responsible for B2B data & reporting requirements, CRM setup, Customer segmentation, journey planning, and content targeting and collaborate with the B2B Admin Team to support the requirements to deliver on time in full.
- Ensure all required governance is obtained prior to upload and execution on the B2B platform & meet service level agreements.

Locations

Job No. AIOC-S01650108 | Navi Mumbai

📌 Creative Production Senior Analyst (Navi Mumbai)
🏢 Accenture
📍 Navi Mumbai