TechXR(http://www.techxr.co/) was conceptualized with the aim of bridging the gap between the hardware and technology requirements, and the immense amount of untapped talent available in a developing country like India. We have developed our own patented custom hardware solution to enable access to Augmented/Virtual/Mixed Reality content to people and institutions which can not afford to go for the expensive VR/MR headsets available in the market. We provide an end-to-end solution to anyone looking to incorporate the power of XR applications at less than a fraction of the cost of the current offerings in the market.
Role Overview:
As a Performance Marketer, you will own the strategy and execution of all paid user acquisition and e-commerce sales channels. Your primary objective will be to drive scalable and efficient growth in users and revenue across platforms like Google, Meta, and Shopify. You will manage significant budgets and be responsible for the entire marketing and sales funnel, from ad creation and campaign setup to marketplace optimization and performance analysis. Give feedback and guiding directions to the creative team.
Key Responsibilities:
Own Paid Acquisition: Develop, launch, and manage performance marketing campaigns across all digital channels (e.g., Google Ads, Meta Ads, Linked In, etc.) to drive user acquisition and revenue.
E-commerce Channel Management:
Manage and optimize sales performance on key e-commerce channel especially Meta and Google
Budget & ROI Management: Take full ownership of the performance marketing budget, allocating funds effectively and relentlessly optimizing campaigns for key metrics like CPA, ROAS, and LTV.
Data-Driven Optimization: Continuously analyze campaign performance data to identify trends and insights. Implement A/B testing and other experimentation methods to improve conversion rates and campaign effectiveness.
Full-Funnel Strategy: Collaborate with the design and content teams to develop compelling ad creatives and landing pages that are optimized for conversion.
Reporting & Analytics: Establish a explicit reporting structure to track and communicate KPIs to stakeholders, providing actionable insights for future strategy.
Experience:
Minimum 3 years of hands-on experience in performance or digital marketing in a high-growth B2C, E-commerce, or OTT company is mandatory. Have handled a campaign monthly budget of 1 crore+.
Technical Skills: Deep expertise with major ad platforms (Google, Meta), analytics tools (GA4), and tracking/attribution models.
Analytical Mindset: Proven ability to analyze complex data sets and translate them into actionable business insights.
Good to Have:
Experience in a fast-paced, 0-to-1 startup environment.