Job Description

The Aertsen’s Story:

Aertsen Living is created as a solution to the opaque system of Home Interior market. This purpose is skillfully carried out by a talented team of individuals that deliver dream homes, along with an un-tethered customer experience. Our goal is to become a global Home Interior brand is set and locked and so to extend the Aertsen Family. Shooting adrenaline and steaming caffeine welcomes you into the work desk of Aertsen Living.

Roles and Responsibilities: We are looking for a creative, trend-savvy, and results-driven SEO & Social Media Specialist to strengthen our digital presence, improve organic visibility, and create content that resonates with today's audience. The ideal candidate should have a strong understanding of SEO, social media trends, content storytelling, and Gen Z-focused content strategies that help build a memorable and engaging brand.
Key Responsibilities:
SEO Management

- Develop and execute SEO strategies to improve website rankings and organic traffic.

- Conduct keyword research, competitor analysis, and on-page SEO optimization.

- Monitor website performance using Google Analytics, Google Search Console, and SEO tools.

- Identify content opportunities to improve search visibility and user engagement.

- Social Media & Content Marketing

- Manage and grow social media platforms including Instagram, Facebook, Linked In, Pinterest, and You Tube.

- Create monthly content calendars aligned with business goals and trending topics.

- Develop engaging content formats including Reels, carousels, founder-led videos, educational content, and short-form videos.

- Write compelling captions, hooks, scripts,



and storytelling-driven content that reflects the brand voice.

- Stay updated with social media trends, memes, trending audio, and Gen Z content formats.

- Create content that is informative, relatable, entertaining, and shareable.

- Build a strong brand identity through consistent and creative content strategies.

- Collaborate with designers, videographers, and content creators to produce high-quality content.

- Manage community engagement by responding to comments, messages, and audience interactions.

Performance & Growth

- Track SEO and social media performance metrics and generate actionable insights.

- Monitor industry trends, competitor activities, and emerging content formats.

- Suggest cutting-edge campaign ideas to improve reach, engagement, and brand awareness.

- Experiment with new content styles, storytelling formats, and platform-specific trends.

RequirementsWhat makes you worthy:

- 2–4 years of experience in SEO and Social Media Marketing.

- Experience in interiors, architecture, luxury lifestyle, real estate, or home design brands is highly preferred.

- Strong knowledge of SEO, keyword research, and on-page optimization.

- Experience with Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar SEO tools.

- Hands-on experience managing Instagram, Facebook, Linked In, Pinterest,



and You Tube.

- Excellent content writing, copywriting, and storytelling abilities.

- Ability to create trend-driven, Gen Z-friendly, and culturally relevant content.

- Strong understanding of Instagram Reels, short-form video content, and social media algorithms.

- Familiarity with Canva, Cap Cut, and social media scheduling tools.

- Creative mindset with strong communication and organizational skills.

Benefits

- Medical benefits to ensure healthy troopers. We are with you in your tough times.

- A weekend for work-life balance. You work only 5 days a week.

- Provident fund for your long term goals and Health Insurance.

- Blow your steam off with a Vacation-Off, 12 days a year, we want you to "Eat, Pray and Love" a bit.

- Also, Did we mention a fun work environment?

Requirements
2–4 years of experience in SEO and Social Media Marketing. Experience in interiors, architecture, luxury lifestyle, real estate, or home design brands is highly preferred. Strong knowledge of SEO, keyword research, and on-page optimization. Experience with Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar SEO tools. Hands-on experience managing Instagram, Facebook, Linked In, Pinterest, and You Tube. Excellent content writing, copywriting, and storytelling abilities. Ability to create trend-driven, Gen Z-friendly, and culturally relevant content. Strong understanding of Instagram Reels, short-form video content, and social media algorithms. Familiarity with Canva, Cap Cut, and social media scheduling tools. Creative mindset with strong communication and organizational skills.

📌 SEO and Social Media Specialist (India)
🏢 Aertsen
📍 India