Search Engine Optimization (SEO) • • • • • • • Perform keyword research and competitor analysis. Implement on-page SEO strategies including meta tags, content optimization, URL structure, and internal linking. Conduct technical SEO audits and coordinate with developers for issue resolution. Monitor website performance using Google Analytics, Google Search Console, and other SEO tools. Build and manage quality backlinks through ethical link-building practices. Track and report keyword rankings, traffic growth, and SEO performance metrics. Stay updated with the latest search engine algorithm changes and SEO best practices.
Online Reputation Management (ORM) • • • • • • Monitor and manage online reviews and brand mentions across various platforms. Respond professionally to customer reviews and feedback. Develop strategies to improve brand reputation and online presence. Identify and address negative content, reviews, or comments impacting brand image. Coordinate with internal teams to resolve customer concerns highlighted online. Generate positive engagement and promote customer success stories.