Job Title: Senior Marketing Executive / Marketing Executive
Location: Kolkata / Bangalore
Industry: Recruitment/Staffing

Job Summary

We are looking for a creative and performance-driven Marketing Executive / Senior Marketing Executive to lead digital marketing, performance campaigns, social media marketing, SEO/SEM, branding, and lead generation initiatives. The ideal candidate should have hands-on experience in managing paid campaigns, content marketing, analytics, and integrated marketing strategies.

Key Responsibilities

- Plan and execute digital marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.

- Manage lead generation campaigns with focus on CPL, CPA, remarketing, and audience targeting.

- Conduct A/B testing and optimize campaign performance.

- Handle SEO, SEM, keyword research, website optimization, and Google Analytics reporting.

- Develop and execute social media strategies for LinkedIn, Facebook, Instagram, and other platforms.

- Coordinate content creation including posts, reels,



videos, blogs, and marketing creatives.

- Monitor campaign performance and prepare marketing reports using analytics tools.

- Plan and execute branding activities, workshops, promotional events, and offline marketing campaigns.

- Coordinate with design, sales, and external vendors for marketing collateral and promotional materials.

Requirements

- Bachelor's or Master's Degree in Marketing, Mass Communication, Business Administration, or related field.

- 1–5 years of experience in Digital Marketing, Performance Marketing, or Brand Marketing.

- Experience in the Staffing, HR, Recruitment, Education, Training, or Service industry is preferred.

- Robust analytical, communication, and presentation skills.

- Ability to manage multiple marketing campaigns and meet deadlines.

Benefits
Benefits - Incentives | PF & ESIC

2nd & 4th Saturday off

📌 Senior Marketing Executive (Kolkata)
🏢 2COMs
📍 Kolkata