Role: Community & Content Executive

Company: Suchali's Artisan Bakehouse

Location: Udyog Vihar, Gurugram with occasional Pan-India travel

About Us

Suchali's Artisan Bakehouse is a premium artisan bakery brand, retailing across Blue Tokai cafes Pan India and other direct channels. As we scale our cafe channel and expand into B2B partnerships, we're looking for a driven sales qualified to own and grow this category.

Role Summary

At Suchali's, the Community Manager function isn't a standalone digital role - it's the bridge between how people experience the brand in-café/at events and how that experience shows up online. The role exists because artisan, craft-led brands earn loyalty through relationships, not just content.

Every comment reply, DM, and event interaction is a chance to make someone feel like a regular, not a customer. Build and sustain a community of engaged, repeat customers and followers by being consistently present online (Instagram comments, DMs, UGC) and offline (activations, launches, in-store moments) and by closing the loop between the two.

Key Responsibilities

- Identify and nurture repeat customers, loyal followers, and micro-advocates, build a running list of "regulars" worth engaging directly (comments, shoutouts, early access)

- Turn one-time offline attendees (event/activation visitors) into repeat online followers, collect handles, tag them, and follow up post-event





- Create a feedback loop between offline events and online content capture reactions/photos/quotes on the ground and turn them into next week's content

- Track which community members show up consistently (online replies + offline events) and flag them for seeding/collab opportunities

- Help in day-to-day community engagement across Instagram comments, DMs, story replies, tagging/UGC tracking and reposting

- Support the team at offline touchpoints, in events when required.

- Proactively participate in shoots on-camera when needed

- Track and report community sentiment, recurring customer feedback, and engagement trends-

- Support influencer/creator seeding logistics, gifting coordination, follow-ups, and tracking deliverables.

- Own a simple community engagement calendar cadence for replies, story features, and offline touchpoint follow-ups so engagement doesn't lapse between campaigns

Requirements

- 1–2 years of experience; F&B;, hospitality, or D2C internship background preferred

- Comfortable on camera and speaking to customers/creators in person, when needed

- Strong written communication for community/DM tone-matching

- Based in Delhi NCR, willing to travel to café locations and other cities for launches

- Comfortable working across shifting priorities, this is a build-as-you-go role spanning community, content, and offline presence

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