Job Description:

- Plan, execute, and manage Google Ads campaigns including Search, Shopping, and Display.

- Execute campaign tests, collect and analyse data, and identify trends to achieve maximum ROI and performance efficiency.

- Track, report, and analyse website analytics, PPC initiatives, and campaign performance.

- Optimize ad copy, creatives, and landing pages to improve conversion rates and campaign effectiveness.

- Conduct ongoing keyword discovery, expansion, and optimization for paid campaigns.

- Work extensively with Google Ads Editor and create campaign upload sheets for productive campaign management.

- Monitor and analyse competitor marketing strategies to identify opportunities.

- Use analytical tools to track key metrics such as CPC, CPA, ROAS, CTR, and conversion rates.

- Perform daily campaign monitoring and optimization based on performance data.

- Build and execute A/B tests across landing pages and homepage to improve user engagement and conversions.

- Collaborate with the design, product, and content teams to align marketing campaigns with business goals.

📌 Performance Marketing (India)
🏢 Acme Services Private
📍 India