Job Description At Brands2Be, we're expanding our Google Ads team and looking for Google Ads Experts who are passionate about performance marketing, campaign execution, lead generation, and continuous optimization.

/n Over the last 20+ years, we've helped businesses across multiple industries scale through Google Ads. That experience led to the development of Ads Intelli, our AI-powered Google advertising platform that helps businesses identify ad spend wastage, improve campaign performance, and make smarter optimization decisions.

/n If you're eager to work on live Google Ads campaigns and grow your expertise in AI-driven performance marketing, we'd love to hear from you.

/n Key Responsibilities
/n /n Create, manage, and optimize Google Ads campaigns.
/n Monitor campaign performance and implement optimization recommendations.
/n Generate quality leads while improving ROAS and reducing CPL.
/n Perform keyword research, audience targeting, and ad copy coordination.
/n Track conversions and ensure accurate campaign measurement.
/n Analyze campaign performance using GA4 and Google Ads reports.
/n Work with Ads Intelli's AI-driven recommendations to improve campaign performance.
/n Prepare regular performance reports and share actionable insights.
/n Coordinate with the creative and content teams for campaign assets.

/n Stay updated with Google's latest advertising features and best practices.

/n /n Requirements

/n /n 2–3 years of hands-on experience managing Google Ads campaigns.





/n Good understanding of: /n Google Search Ads

/n Performance Max Campaigns
/n Display Campaigns

/n You Tube Ads

/n Basic knowledge of: /n Google Analytics 4 (GA4)

/n Google Tag Manager (GTM)
/n Conversion Tracking
/n Enhanced Conversions
/n Strong analytical and problem-solving skills.
/n Comfortable working with data and performance metrics.
/n Ability to manage multiple campaigns simultaneously.
/n Good communication and teamwork skills.

/n Meta Ads experience is a plus.

/n /n Preferred Skills
/n /n Hands-on experience with lead generation campaigns.
/n Familiarity with Looker Studio is an advantage.
/n Knowledge of AI tools for campaign optimization is preferred.

/n Certification in Google Ads is an added advantage.

/n /n What We're Looking For
/n /n Strong execution skills with attention to detail.
/n Performance marketers who enjoy analyzing data.
/n Individuals eager to learn and grow in digital advertising.
/n Team players with a proactive attitude.
/n Professionals interested in AI-powered marketing.
/n /n Why Join Brands2Be?
/n /n Work on live campaigns across Healthcare, Real Estate, Education, Financial Services, and B2B.
/n Learn from experienced performance marketers.
/n Gain exposure to AI-powered campaign optimization through Ads Intelli.
/n Quick-paced learning environment with excellent career growth opportunities.
/n Competitive salary and performance-based incentives.

/n

📌 Google Ads Specialist (Kolkata)
🏢 Brands2be
📍 Kolkata