The Sales Manager – Logistics Services is responsible for driving current business acquisition through structured lead funnel management while ensuring a high-quality onboarding experience for new SME and B2B clients. Beyond acquisition, this role owns account health during the critical first two months post-onboarding, setting the foundation for long-term retention and growth.
1. Lead Funnel Management & New Client Acquisition
- Identify, qualify, and pursue SME and B2B prospects.
- Maintain a healthy lead pipeline across stages: Prospect → Qualified → Proposal → Negotiation → Closed
- Conduct discovery meetings to understand prospect shipping volumes, pain points, and service requirements
- Present customized logistics proposals including pricing, SLAs, and VAS offerings
- Coordinate with operations and pricing teams to ensure commercially viable deal structures
- Achieve monthly targets for new client activations and revenue from new accounts
1.
Client Onboarding (Month 1)
- Lead end-to-end onboarding for newly signed clients including system setup, account configuration, and first-shipment coordination
- Conduct a formal onboarding kick-off call within 48 hours of contract signing
- Share onboarding documentation: SOPs, escalation matrices, rate cards, and tracking portals
- Coordinate with operations, IT, and customer service teams to ensure smooth Day 1 experience
- Monitor first 10 shipments closely – flag TAT breaches, address NDR issues, and resolve any documentation gaps
- Schedule a Week 2 and Week 4 check-in call to review initial performance data and client satisfaction
1. Account Stabilization & Growth (Month 2)
- Conduct a formal Month 1 performance review with each new client covering delivery rates, TAT compliance, and delay metrics