Job Description

Employment Type: Freelance/Contract basis
Mode: Remote
Reports to: Founder
Work Duration: 3 Months (Renewal based on performance)

Remuneration: 18,000 to 25,000 per month

About Us

Manahsparsh is a growing online mental health practice, serving Indians globally - through therapy & ADHD Support. We're building a strong organic presence to reach people who need support — we have our basics (audience, buckets, funnels) in place need someone who can turn clarity into consistent, trackable, lead-generating content.

The Role

Digital Marketing Executive who can own our content marketing and social media execution end-to-end — from content calendaring and posting to engagement, funnel implementation, performance tracking and strategic changes.

Your goal is to drive qualified leads through organic content while maintaining brand consistency and audience engagement.

It's an execution + optimization role for someone who thinks in systems and wants to drive tangible impact in the business.

What you'll Own

Content Strategy and Planning

- Collaborate with founder monthly on content strategy, bucket priorities, and platform focus based on performance data
- Collaborate with founder to improve and optimize tracking and reporting systems
- Recommend ads budget allocation for high-performing posts
- Weekly calendar: 6 pieces/week with a balanced content mix (pillars, buckets, customer segments, format)

Content Writing

- Write engaging captions, reel scripts, posts, WA API msgs, newsletters with compelling hooks and CTA to drive leads
- Follow brand guidelines, mental health best practices (provided)
- Coordinate with our team to get content shoot-ready,



approved and published on schedule

Tracking & Tagging

- Create and maintain a live content tracker and calendar
- Tag every post for platform, type, status, audience segment, bucket, budget, performance
- Create and set up UTM links for funnel oriented and lead generating content

Execution and Engagement

- Schedule and post the content according to calendar
- Reply to all DMs/comments same-day across platforms
- Proactively engage with target audience and relevant accounts across platforms
- Flag high-intent leads to our Wellbeing Coordinator same-day

Funnel & Optimization

- Execute funnel sequences depending on audience stage (Awareness → consideration → decision → retention)
- Run 2 A/B tests per month (captions, CTAs, or posting times)
- Use and manage approved funds for creating targetted ads

Analytics and reporting

- Monitor native platform analytics (reach, watch time, saves) weekly
- Monthly report (due 1st Friday): what worked, which bucket converted, what to change next
- Track platform algorithm shifts, flag content fatigue and propose adjustments
- Track ads performance using meta ads manager

What We're Looking For Must-Haves:

✅ 1–3 years of hands-on experience in content marketing for platforms like Instagram, Linked In, WA API, Reddit for a brand or business (Scheduling, posting,



engagement, performance tracking)

✅ Strong copywriting skills — you can write engaging, copy (tailored to platform & audience) that drives action

✅ Data & analytics knowledge — can create & maintain tracking system, read platform insights, spot trends, and draw conclusions that drive strategy changes

✅ Organized & Deadline Driven— Able to follow schedules, systems, trackers & calendars consistently & effectively

✅ Coordination skills —Comfortable briefing designers/editors and managing timelines

Good-to-Haves (Bonus Points):

✅ Interest or background in mental health, psychology, or wellness

✅ Curiosity and excitement to learn and grow in Marketing

✅ Familiarity with CRM/funnel tools

✅ Knowledge of marketing or lead generation strategies

✅ Experience in service-based D2C, healthcare, or wellness sectors

What We Offer

✅ High ownership role with meaningful inpact — Building the marketing engine of the practice, and directly helping people access mental health support

✅ Direct collaboration and support from the Founder — Fast decisions, access to systems and knowledge base (brand guidelines, marketing & business strategy, content directory, customer intelligence)

✅ Versatile remote workwith clear deliverables and goals — you'll always know exactly what good is but will have the freedom to execute it within the comfort of your desired location and working hours

✅ Growth potential — future scope to expand into paid ads, SEO, or full marketing leadership as the practice scales

APPLY HERE

https://forms.gle/qfFDDXo3Zc9WZiLu9

📌 Digital Marketing Executive (Nagpur)
🏢 Manahsparsh
📍 Nagpur