Performance Media Buyer — Meta, Google, Tik Tok & App Lovin

Company: Otto
Employment Type: Full-time or long-term contract
Location: Remote

Experience: 3+ years in performance marketing

About Otto Otto is building a new category of AI hardware: a compact AI computer designed to make it easy for anyone to deploy and run AI agents. We are growing quickly through direct-response advertising and are looking for a hands-on performance media buyer to help us scale across multiple paid channels.

The Role We are looking for an experienced performance media buyer who can manage campaigns from launch through optimization and reporting.

This is not a strategy-only position. You will be responsible for working inside the ad platforms every day, uploading creatives, launching tests, monitoring performance, troubleshooting tracking, and clearly reporting what is working and what needs to change.

You will initially manage Meta Ads while helping expand our acquisition efforts across Google Ads, Tik Tok Ads, You Tube, and App Lovin.
Responsibilities Manage and optimize campaigns across Meta Ads, Google Ads, Tik Tok Ads, You Tube Ads, and App Lovin
Upload new creative assets, write or organize ad copy, and launch campaigns accurately
Build structured creative, audience, offer, and landing-page tests
Monitor spend, CAC, ROAS, conversion rate, CPM, CTR, CPC, and other key metrics
Produce clear daily and weekly performance reports
Explain what changed, why performance changed, and what actions should be taken next
Manage budgets and scale winning campaigns without sacrificing efficiency
Identify underperforming campaigns and make timely optimization decisions
Coordinate with designers and editors to request recent creative variations




Maintain organized naming conventions, campaign structures, and testing documentation
Manage Google Search, Shopping, Performance Max, display, and You Tube campaigns
Launch and optimize Tik Tok campaigns using both polished and native-style creative
Build and manage App Lovin campaigns as the channel becomes available
Review landing-page performance and recommend conversion-rate improvements
Verify that pixels, conversion events, UTMs, attribution, and tracking are functioning correctly
Work with our development team to resolve tracking and conversion issues
Requirements 3+ years of hands-on performance media buying experience
Strong experience managing Meta Ads for ecommerce or direct-to-consumer brands
Working knowledge of Google Ads, including Search, Shopping, Performance Max, and You Tube
Experience launching or managing Tik Tok Ads
App Lovin experience is strongly preferred
Experience managing meaningful monthly advertising budgets
Strong understanding of creative testing and direct-response advertising
Ability to interpret performance data and turn it into specific actions
Strong reporting and spreadsheet skills
Excellent attention to detail when launching campaigns and uploading creative
Comfortable working in a fast-moving startup environment
Strong written and spoken English





Available for consistent communication during overlapping U.S. working hours

Ideal Candidate You are analytical, highly organized, and comfortable making decisions quickly. You understand that modern paid advertising is heavily driven by creative, offers, landing pages, and measurement—not just audience targeting.
You do not wait for someone else to tell you that performance has declined. You identify the issue, explain the likely cause, and present a clear plan to address it.

You are equally comfortable launching campaigns, reviewing data, preparing reports, briefing creatives, and working with developers to troubleshoot tracking.

What Success Looks Like Within your first 90 days, you will: Establish reliable daily and weekly reporting

Improve the organization and execution of our existing Meta campaigns
Build a consistent creative-testing process
Launch and optimize Google Ads and Tik Tok Ads
Prepare Otto to test and scale App Lovin
Identify new opportunities to reduce acquisition costs and increase profitable volume

Give the leadership team a clear understanding of performance across every paid channel

How to Apply Please include: A brief summary of your paid media experience

The advertising platforms you have managed directly
The largest monthly budget you have personally managed
Examples of ecommerce or hardware campaigns you have scaled
Screenshots or case studies showing results
Your approach to creative testing and performance reporting
Your expected monthly compensation
Your availability and time zone

Please begin your application with the words “OTTO MEDIA BUYER” so we know you read the full posting.

📌 Junior Media Buyer (Thiruvananthapuram)
🏢 Otto AI
📍 Thiruvananthapuram